Fitbit and Humana Expand Strategic Partnership to Drive Healthy Habits and Prevent and Manage Chronic Disease

Humana selects Fitbit Care as preferred health coaching solution

SAN FRANCISCO--()--Fitbit (NYSE:FIT), the leading global wearables brand, and Humana Inc. (NYSE:HUM), a leading health and well-being company, are expanding their partnership to help members adopt and implement healthy behaviors to help prevent and manage chronic conditions. Humana has selected Fitbit Care™ as a preferred health coaching solution for Humana’s employer group segment. Through this partnership, more than 5 million Humana members will have the potential to access Fitbit wellness solutions or health coaching. Fitbit Care is a connected health platform that maximizes health outcomes across the spectrum of care, from wellness and prevention to condition management and complex care, by helping drive behavior change and improving care team collaboration.

Partners since 2013, Fitbit and Humana’s decision to expand their partnership reflects the companies’ continued commitment to driving healthy behavior change and reducing the occurrence of preventable chronic disease, such as diabetes and heart disease. The health coaching solution from Fitbit Care will provide Humana members across the U.S. with the support and guidance to help members make the lifestyle changes necessary to better manage chronic and complex diseases, while creating stronger connections between the participants and entire care team.

Humana serves members through a comprehensive range of wellness programs and capabilities, such as Go365® and the Humana Employee Assistance Program (EAP), to help employers control rising costs related to worker health, such as increased healthcare consumption and lost productivity. Fitbit Care is the latest integration that will serve to further guide individuals to make healthier decisions that can have long-term effects on the quality of their lives and help employers save on costs.

“With healthcare costs and rates of chronic disease increasing, there is a clear need for innovative tools and services to help people make the lifestyle and behavior changes necessary to reverse this trend,” said Adam Pellegrini, general manager, Fitbit Health Solutions. “For over a decade, Fitbit has empowered millions of people around the world to live healthier lives. Expanding our partnership with Humana allows us to accelerate our common goal of helping more people get and stay healthy, and I'm confident that together we can help drive better health outcomes.”

Personalized coaching for better health management

Launched today, Fitbit Care is a new platform that combines health coaching and virtual care, Fitbit’s innovative wearable devices and self-tracking and personalized digital interventions to deliver a healthcare experience that supports people wherever they are along their health journey.

The Fitbit Care health coaching solution is based on Fitbit’s 11 years of experience helping consumers make meaningful behavior changes and the clinically proven expertise of Twine Health, a coaching platform Fitbit acquired in early 2018. Coaches work with participants to create personalized care plans and connect with members through multiple channels that include in-app communications, phone and in-person meetings, giving people the flexibility to choose what works best with their lifestyle.

“Working with Fitbit, we have been able to provide our members with wearable devices, data and insights they can use to achieve their best health and wellness. By adding Fitbit Care’s new health coaching capabilities, we can offer even more personalized, meaningful support to our members who are focused on specific health goals, such as smoking cessation or weight loss, or the management or prevention of chronic conditions,” said Jeff Reid, Humana’s senior vice president of Wellness Solutions. “Fitbit’s intuitive technology and human coaches are powerful tools to engage and motivate members, creating more frequent, convenient touch-points that support our members beyond the walls of a doctor’s office.”

Go365® Brings Wellness to the Wrist

Fitbit and Humana also announced today the availability of the Humana Go365® clock face on Fitbit Versa™ and Fitbit Ionic™ devices, making members’ Go365 activity data accessible right from the wrist. Since 2013, members have used their Go365 Points to redeem more than 170,000 Fitbit devices to help them continue to manage their health. With the new clock face, members will be able to track their health stats, such as their daily and weekly step progress toward their goals, and update their Go365 Status directly on their device. This makes it easier than ever to stay accountable to their health and fitness goals.

Go365 is a personalized wellness rewards and incentives program that provides tools and support to help members lead healthier lives and employers reduce costs related to healthcare and lost productivity. In a 2015 study of Humana associates enrolled in Go365, researchers found that when comparing members who were actively engaged in the program over three years with those who were not as engaged, the highly engaged members had lower average health claim costs and absenteeism rates1.

About Fitbit

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products include Fitbit Charge 3™, Fitbit Alta HR™, Fitbit Alta®, Fitbit Ace™, Fitbit Flex 2®, and Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scale. Fitbit products are carried in over 39,000 retail stores and in 86 countries around the globe. Powered by one of the world’s largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries.

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Forward-Looking Statements

This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding Fitbit’s ability to help users prevent and manage chronic conditions, and influence behavior change and care team coordination, and drive better health outcomes and lower healthcare costs. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.

About Humana

Humana Inc. is committed to helping our millions of medical and specialty members achieve their best health. Our successful history in care delivery and health plan administration is helping us create a new kind of integrated care with the power to improve health and well-being and lower costs. Our efforts are leading to a better quality of life for people with Medicare, families, individuals, military service personnel, and communities at large.

To accomplish that, we support physicians and other health care professionals as they work to deliver the right care in the right place for their patients, our members. Our range of clinical capabilities, resources and tools – such as in-home care, behavioral health, pharmacy services, data analytics and wellness solutions – combine to produce a simplified experience that makes health care easier to navigate and more effective.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases and conference calls
  • Calendar of events
  • Corporate Governance information

About Go365

Go365® is a wellness and rewards program. Go365 is deeply rooted in behavioral economics and actuarial science, and serves more than 5 million members nationwide. By integrating rewards with health, Go365 provides tools and support to help members live healthier lives and reduce healthcare costs.

For more information about Go365, please visit the company’s website at You can also find us on Facebook:, Twitter: @Go365Now, Tumblr:, YouTube:; Facebook Medicare:

Additional Information

Humana is a Medicare Advantage HMO, PPO and PFFS organization with a Medicare contract. Enrollment in any Humana plan depends on contract renewal.

1 In a 2015 study of Humana associates enrolled in Go365, researchers found that when comparing members who were actively engaged in the program over three years with those who were not as engaged, the highly engaged members had average health claim costs that were 17.8 percent lower and absenteeism rates that were 43.7 percent lower.


Fitbit, Inc.
Jen Ralls, 415-941-0037


Fitbit, Inc.
Jen Ralls, 415-941-0037