DUBLIN--(BUSINESS WIRE)--The "Corlanor 2017 U.S. Promotional Audit Report" report has been added to ResearchAndMarkets.com's offering.
The 5 Key Questions Addressed by this Report:
- How many physicians were reached by Corlanor through reportable promotional activity in 2017 and how does this compare to its peer set in the Heart Failure market?
- What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
- How does Amgen's depth of coverage vary within key specialties (e.g., Cardiology, Interventional Cardiology, Internal Medicine, Cardiac Electrophysiology, and Family Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
- How often are physicians receiving paid meals for Corlanor throughout the year (e.g., monthly, quarterly, annually)?
- Who were the most frequent meal recipients and top paid speakers for Corlanor in 2017?
For more information about this report visit https://www.researchandmarkets.com/research/hrq77h/u_s_corlanor?w=4
