DUBLIN--(BUSINESS WIRE)--The "UK Consumer Running and Exercise Insights Focus On: Runner Profile & Segmentation" report has been added to ResearchAndMarkets.com's offering.
This study segments the UK runner into 7 types. Designed to help businesses understand the behaviour of different runners, this segmentation provides an insight into the buying behaviour and forms of exercise they enjoy the most and therefore will help businesses target their approach more effectively.
The full report is based on information from 2,836 runners and 1,838 non-runners, the running and exercise insights programme aims to provide information on specific topics to help stakeholders in the running and exercise industries define strategy based on real research evidence.
Key Topics Covered
1. About This Report
2. Segmentation
-
Segmentation Overview
- Segmentation Map
- Runner Segment 1 - Passionate Pacers
- Runner Segment 2 - Jogging Along
- Runner Segment 3 - High Intensity Seekers
- Runner Segment4 - Challenge Chasers
- Runner Segment 5 - Exercise Fanatics
- Runner Segment 6 - All Rounders
- Runner Segment 7 - Treadmill Toners
- Non-Runners
- Running Profile
- Physical Activities
- Exercise Frequency
- Reasons for Exercising
- Running Frequency
- Distance Run Per Week
- How Long Have You Been Running?
- Reasons for Running
- Types of Running
- Running in 2018
3. Contact Details
For more information about this report visit https://www.researchandmarkets.com/research/c5ksnm/2018_uk_consumer?w=4
