NAPA, Calif.--(BUSINESS WIRE)--JaM Cellars, makers of Butter Chardonnay, #1 fastest-growing domestic chardonnay of the top 30 chardonnays in the country (source: Nielsen, Dec. 2, 2017, 52-week period) and two-time IMPACT Hot Brand award winner 2016 and 2017, has released Butter Chardonnay in cans.
ButterCans will be available in 250ml 4-packs (1L equiv.) identifiable with the same signature, bright yellow label that make them instantly recognizable to their fast-growing number of Butter lovers. SRP $19.99.
JaM Cellars, part of John Anthony Family of Wines released the inaugural vintage of Butter Chardonnay in 2010 with 1000 cases. The current 2016 release of 850K cases across 49 states has made Butter the #1 selling Chardonnay in its price point today (source: Nielsen, June 16, 2018, 52-week period).
“We wanted to make a great quality California chardonnay that exceeded quality and value expectations. We still make Butter today the same way we made the first 1000 cases in 2010—all grape-to-bottle, consistent attention to detail, and in the tradition of great California winemaking,” said Founder and CEO, John Anthony Truchard.
Michele Truchard, Co-founder (JaM is short for John and Michele) added, “ButterCans are a natural extension of the brand that’s designed to be easy to enjoy, fun and has a flavor profile that hits the mark every time. We’ve seen major success introducing people to Butter at outdoor music festivals such as BottleRock Napa Valley, Voodoo Fest, Ohana Festival and Kaaboo Del Mar. ButterCans will give our fans exactly what they want – grab and go easy sipping, that’s shareable and delicious.”
Wine in cans is the fastest growing packaging segment for the industry, valued at $45 million, with a growth rate of 49% in 2017 (source: Nielsen, Dec. 2, 2017, 52-week period). JaM Cellars will produce just 12,000 cases of Butter cans in 2018, which will hit the wine aisles of popular grocery stores in late summer. JaM Cellars expects to follow this first release of cans with others in its portfolio including California Candy Dry Rosé.
About John Anthony Family of Wines and JaM Cellars
John Anthony Family of Wines includes John Anthony Vineyards, FARM Napa Valley by John Anthony and JaM Cellars. Second-generation Napa Valley vintners John Anthony Truchard and his wife Michele are the "J" and "M" in JaM Cellars. JaM’s four wines—Butter Chardonnay, California Candy Dry Rosé, JaM Cabernet Sauvignon and Toast Sparkling are rich, bold, luscious and live up to their names. JaM Cellars is dedicated to creating easy-to-love, super-approachable wines that can be enjoyed anytime—whether a special occasion, everyday celebration, or just a day of the week with a “y” in it! Check out JaM Cellars on Facebook and Instagram @JaMCellars #JaMCellars and online at JaMCellars.com. Learn more about the full portfolio at JohnAnthonyFamilyofWines.com.
