NEW YORK--(BUSINESS WIRE)--Today, Bluecore, a retail marketing technology company that works with more than 400 retail brands to transform customer and product insights into next-best actions, announced the content and speaker lineup for its annual Bluecore Summit. This year’s 1.5-day summit will take place at the Hotel Eventi in New York City on September 12 and 13.
What started as an intimate 30-person event in 2015 has grown exponentially, with over 200 North American retailers expected to attend the 2018 event. The format of this year’s summit will be a large-scale think tank, where high-ranking retail marketers and notable industry experts will share strategic and tactical details of their current and upcoming programs. Guided workshops and planned networking opportunities will lend to additional peer-to-peer insight sharing.
All planned programming will revolve closely around a central theme: Creating relevant experiences and driving performance at the intersection of customer interactions with product behaviors.
This year’s agenda includes talks from more than 20 retail brands, analysts, venture capitalists and Bluecore executives.
Featured Programming Will Include:
“Where the Opportunities Lie for Retailers: An Evaluation of the Industry, Technology and Shoppers” - David Court, Partner, McKinsey
“Drive Traffic, Acquire Customers. Retain. Repeat: Pura Vida’s Guide to a Healthy Funnel” - Griffin Thall, CEO, Pura Vida Bracelets
“Being Prepared for Trends you Will Encounter in the Coming Years: A Look at Identity Through the Lens of Adtech vs. Martech” - Terence Kawaja, CEO & Founder, Luma Partners
“Intelligently Expand Your Email Program Beyond Triggers” - Justin Roisman, Senior Manager, Perry Ellis
“We are honored to host some of the retail Industry’s most advanced thinkers and operators at the Bluecore Explore Summit. Many of our best product advancements have come from energizing discussions that are led by our customers at this event. This year we look forward to amplifying the learnings to drive better marketing performance for over 200 retail attendees.”
Retailers not already attending the Bluecore Summit are welcome to attend by registering here. Members of the press are also encouraged to attend and can RSVP by contacting firstname.lastname@example.org.
Bluecore is a cross-channel Retail Marketing Platform specializing in email. Bluecore’s unique ability to match customer data with real-time product updates enables brands to build intelligent, triggered campaigns that span all email programs and can be used across social, search and display. By connecting deep data insights, Bluecore’s AI-driven decisioning engine determines the timing and content of the next-best campaign to surface to individual shoppers, driving relevance for shoppers and increased revenue with less effort for brands. More than 400 retail brands, including Staples, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore. Learn more at www.bluecore.com.