LITTLE ROCK, Ark.--(BUSINESS WIRE)--SpotRight, Inc., a platform that enables the world’s largest brands to design and build on-demand custom audiences for digital, social, and mobile targeting, announced today that VML, an award-winning, full-service marketing agency, has expanded their contract with SpotRight.
VML is no stranger to success with the SpotRight platform. In a recent corporate social responsibility campaign for a major tire manufacturer, the company enjoyed fantastic engagement across three social platforms for their posts, enjoying average engagement rates of more than 11 times their benchmark.
Eric Beane, VML’s North American Managing Director, Analytics & Data Insights, stated, “SpotRight is a strategic part of our intelligence tech stack. With SpotRight, we can identify segments of specific target audiences and cross-analyze channel data. We are able to pinpoint hard-to-find audiences, and deploy our tailored messaging where the audience is because of SpotRight’s connections to various ad platforms.”
SpotRight CEO Todd Greer commented, “VML does a fantastic job of blending strategy, creativity and execution to drive results for their clients. This speaks perfectly to our goal of bringing to market the only platform that integrates and automates strategy, planning and media buying to build and deliver custom audiences on-demand to media buying platforms. We are delighted VML has expanded their partnership with us.”
SpotRight makes it fast and easy to define and view custom audiences, and target the people-based audiences across top media-buying platforms like Facebook, Google, and TheTradeDesk. Relied on by leading agencies and emerging brands, SpotRight connects marketing strategy with media activation, resulting in high-performing audiences to drive targeted media buys. Learn more at http://spotright.com/.
VML is a global marketing agency that transforms brands through a connected consumer experience. Through every touch point we create, story we tell and relationship we build, we strive to inspire meaningful connections.
Founded in 1992 and headquartered in Kansas City, Missouri, VML joined the world’s largest communications services group, WPP, in 2001. We have more than 3,000 employees with principal offices in 33 locations across six continents, and are proud to have been included on Ad Age’s Agency A-List in 2016, 2017 and 2018.