ORLANDO, Fla.--(BUSINESS WIRE)--IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, has announced the launch of new creator relationship management (CRM) features designed to help marketers manage relationships with influencers and content creators at an organization level.
“What Salesforce did for managing customers and prospects, we aim to do for discovering and managing creators and influencers,” said Ted Murphy, Founder and CEO of IZEA Worldwide. “In addition to operating a marketplace of diverse creators and facilitating transactions and payments therein, we now make it easier to manage the overall relationship as well. These new CRM capabilities allow users in a marketer’s organization to collaborate with each other in selecting and managing creators for campaigns directly within the IZEAx platform. It helps break down internal knowledge silos and tribal knowledge within brands and agencies by establishing a shared repository of data. Our goal is to have IZEAx become the system of record for all influencer relationships that agencies and brands manage on a global basis.”
IZEAx CRM allows marketers to manage detailed information about creators directly from their profiles. This data stays private to each marketer’s organization, allowing other members of their organization to quickly and contextually be informed of past engagements. The CRM functionality is integrated into IZEAx’s content workflow, Unity Search, Unity Lists, and ContentMine.
“Large brands and marketing agencies need efficient ways to communicate internally about creators,” said Chris Staymates, Vice President of Engineering of IZEA Worldwide. “For most brands, that information is currently managed with decentralized systems that aren’t associated with live campaign data, content, or social metrics. The CRM feature set allows marketers to access and disseminate information with other stakeholders that could be critical to the success of a campaign or project. ‘Did we have a good experience with this creator last time? Which one of our products do they prefer?’ These are the types of qualitative questions that IZEAx can now store and answer for an organization.”
The CRM features are available for all IZEAx partners today. To learn more, or to schedule a demonstration, visit http://www.izea.com.
About IZEA
IZEA operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA influencers include everyday creators as well as celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements, and terms such as “anticipate,” “expect,” “aim,” “intend,” “hope,” “believe,” “may,” “will,” “should,” or other comparable terms, are based largely on IZEA Worldwide's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA Worldwide's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the content and social sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this release will in fact occur.
