BOSTON--(BUSINESS WIRE)--SessionM, the leading customer data and engagement platform, announced today that it has been cited in Gartner’s July 2018 Magic Quadrant for Mobile Marketing Platforms report as well as Gartner’s Market Guide for Customer Data Platforms for Marketing.
SessionM is uniquely positioned to help brands manage, organize and enrich customer data and act on it in real time within the same platform.
According to Gartner’s Market Guide for Customer Data Platforms for Marketing, “Marketer interest in CDPs continues to accelerate. In the first half of 2018, Gartner client inquiries pertaining to CDPs doubled when compared with the same period of the previous year. The reasons are clear: Fifty-two percent of marketing leaders responsible for data and analytics said data management, data integration and formatting are among their most time-consuming activities. Messy, siloed data is still a major marketing problem, and CDP vendors are seizing the opportunity to address it.”1
SessionM allows global brands to have access to relevant customer data at their fingertips to anticipate a customer’s needs and deliver the right personalized experience at the right time. The platform pulls together customer data from throughout an organization into one holistic profile for each individual customer, keeps that profile constantly updated in the cloud, determines the next best customer experience – whether that’s a personalized offer, reward, content or some other kind of experience – and then delivers that experience either natively through its platform or by orchestrating the engagement though other systems and channels.
“Data needs to be at the core of marketers’ interaction with customers and being able to seamlessly integrate multiple data sources into a holistic profile is invaluable to today’s global brands,” said Lars Albright, co-founder and CEO of SessionM. “Built with this data-centric capability in mind, our platform allows our global customers to inspire loyalty and increase frequency, spend and satisfaction.”
According to Gartner, “Hype around customer data platforms (CDPs) is at an all-time high. Inquiries from Gartner clients on the topic doubled between the first half of 2017 and the first half of 2018.”2
“To us, being included in both Gartner reports is a testament to the all-encompassing solution our team has created to deliver the most impactful customer experiences wherever customers engage. We’re excited and believe that we’ll continue to innovate with the world’s biggest brands as they leverage data to deliver unique and personalized experiences to foster deeper brand loyalty,” said Albright.
Gartner subscribers can access the full reports at: https://www.gartner.com/doc/3882270/magic-quadrant-mobile-marketing-platforms
1 Gartner “Market Guide for Customer Data Platforms for Marketing” by Lizzy Foo Kune, James Meyers, Benjamin Bloom, July 5, 2018.
2 Gartner “Market Guide for Customer Data Platforms for Marketing” by Lizzy Foo Kune, James Meyers, Benjamin Bloom, July 5, 2018.
*Gartner “Magic Quadrant for Mobile Marketing Platforms” by Mike McGuire, Charles Golvin, Bryan Yeager, July 12, 2018.
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SessionM is a customer data and engagement platform empowering the world’s most innovative brands to forge stronger and more profitable customer relationships. The platform scales for the enterprise, globally. SessionM is headquartered in Boston with offices around the globe. For more information on SessionM, visit www.sessionm.com.