MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--UserTesting, the leading on-demand human insights platform, announced the appointment of two women to the executive leadership team: Michelle Huff as Chief Marketing Officer (CMO) and Carol MacKinlay as Chief People Officer (CPO). Over 43 percent of UserTesting employees are women, shattering industry norms.
Michelle Huff brings UserTesting nearly 20 years’ experience positioning companies, products, and solutions to be market driven and differentiated. Her experience in defining go-to-market strategies spans solutions targeted at small businesses to the Global 2000. Most recently, Michelle was the CMO of Act-On Software, where she successfully launched a new company vision and thought leadership platform that drove record growth up-market. Prior to that, she led marketing and product management for a division of Salesforce as the product line was expanding to appeal to startups, mid-sized businesses, and large enterprises. Previous to that, Michelle held leadership positions at Oracle where a core aspect of her role was to take market, customer, and partner feedback to influence the go-to-market strategy, vision and roadmap of a product portfolio.
“Gaining human insights directly from customers and prospects has always been essential in all of my roles,” said Huff, “from leading product marketing and management teams to launching websites and marketing campaigns. I’m a firm believer that to build truly great customer experiences, businesses must understand 'the why’ behind every decision and find a way to quickly integrate human insights into everything they do. At UserTesting, I plan to fuel this vision and mission by driving the company’s go-to-market strategy, building the UserTesting brand, generating demand, and strengthening customer engagement and advocacy.”
Carol MacKinlay brings UserTesting 20+ years’ experience helping startups to billion dollar companies scale by recruiting the right team, setting the culture, and creating strategy to meet market demand and stakeholder needs. Carol has held Chief Human Resources Officer (CHRO) positions at several high-profile and high-potential companies such as Xero, Plantronics, Jawbone, Borland, and Coverity.
“UserTesting has an amazing culture,” said MacKinlay. “I hope to amplify this energy and increase the momentum by partnering with UserTesting’s leaders to help them recruit stellar talent, prepare the organization to scale, and focus on how all of our employees can be successful together and in their careers.”
Michelle and Carol join women leaders Janelle Estes, Vice President of Strategic Research Services, and Paige Musto, Vice President of Corporate Marketing, on the UserTesting executive leadership team.
“UserTesting is committed to developing talent and creating an environment where women leaders thrive and achieve exceptional results,” said Andy MacMillan, CEO of UserTesting, “and with Michelle and Carol and many others, we have incredible momentum. In fact, in an industry where only 20 percent of tech jobs are held by women, over 43 percent of UserTesting employees are women—a number we plan to keep building on.”
UserTesting enables every organization to deliver the best customer experience powered by human insights. With UserTesting’s on-demand human insights platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. With UserTesting, product teams, marketers, digital and customer experience executives confidently and quickly create the right experiences for all target audiences, increasing brand loyalty and revenue. UserTesting delivers human insights to over 35,000 customers, including 37 of the top 100 brands in the world, and is backed by Accel and OpenView. UserTesting is headquartered in Mountain View, CA. To learn more, visit www.usertesting.com.