WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Dole is giving moms, dads, grandparents, teachers, coaches and other everyday heroes the opportunity to fight for healthier kids and families in the newest chapter of its yearlong “Powering the Hero Within” (#DoleHero and #DoleFamily) healthy-living initiative.
The 15-week program asks visitors to upload and share photos depicting their families’ idea of healthy living. For each photo submitted through Sept. 15, 2018, Dole has committed to make a $2 donation to Chicago-based Action for Healthy Kids to support the national nonprofit organization’s work to build healthier families, communities and schools. To increase potential support, Dole will also make a donation for every comment made to an Action for Healthy Kids-related post on the Dole Facebook page during the same period.
“Powering the Hero Within” also combines a broad new set of heroic summer breakfast, entrée, snack and smoothie recipes with a dedicated website (www.doleliving.com) as the hub for the photo uploads.
Under the organization’s motto “Every kid healthy, active and ready to learn,” Dole and Action for Healthy Kids hope to inspire people to become a hero for those around them. Leading food, family and entertainment bloggers and social influencers throughout North America are spreading the heroic healthy message and call-to-action to help Action for Healthy Kids.
“From stay-at-home dads to single parents and blended households, we know that family structures continue to change,” said Bil Goldfield, director of corporate communications for Dole and the father of a young daughter. “What hasn’t changed is the simple fact that raising healthy families today can feel like a hero-worthy challenge against junk food and other villains looking to lure kids down the wrong nutritious path.”
“When children are offered healthier foods combined with nutrition education, they are better equipped to make smart food choices that impact not only their health but also their ability to learn in school,” said Rob Bisceglie, CEO, Action for Healthy Kids and the father of three school-aged children. “Thanks to Dole, we can support more health heroes in their efforts to make the experience of trying new fruits and vegetables a fun and positive one for kids, both at school and at home.”
Family meal planners will find special inspiration from among 15 original Dole fruit and vegetable recipes. Created by the Dole Nutrition Institute (DNI), the recipes link to holidays and occasions through the fall including “Salad Power Wowser,” “Super Banana-Berry Boom,” “Power Pop Breakfast Smoothie,” “Pineapple Frozen Fireworks,” “Frozen Banana Blast” and “Terrific Take-off Sweet Toast,” among others.
For recipes and other information about “Powering the Hero Within,” go to www.doleliving.com. Use #DoleHero to follow us on social.
About Dole Food Company, Inc.
Dole Food Company, Inc., is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, please visit www.dole.com.
About Action for Healthy Kids
Action for Healthy Kids® is a nationwide grassroots network mobilizing school professionals, families and communities to take actions that improve school foods, nutrition education, physical activity and physical education for all students. Through funding opportunities, expert technical assistance, and our flagship program, Game On, Action for Healthy Kids supports schools in developing healthy environments where children thrive. To learn more about the ways our 140,000+ volunteer network is helping to make every kid healthy, active and ready to learn, visit us at ActionforHealthyKids.org, on Facebook (act4healthykids) and on Twitter (@Act4HlthyKids).
