Smart Connected Objects are Not Smart Enough, finds Strategy Analytics

Expectations for a Frictionless User Experience Require Devices to Operate Independently from the User

Connected Smart Devices (Graphic: Business Wire)

BOSTON--()--Connected objects in the home and beyond are distinguished by their ability to be remotely monitored and controlled. The expectation of a frictionless and near invisible user experience in the future will require devices that can operate independently of the user. Findings published in Strategy Analytics’ User Experience Strategies (UXS) recent report, “Connected Objects: AI is the New Smart,” suggest that with the integration of edge-based Artificial Intelligence (AI) capabilities, ‘smart’ (as in ‘connected’) will eventually not be smart enough.

Key report findings:

  • Current generation smart devices offer limited value-added functionality to the consumer compared to their non-connected counterparts. Their reliance on an app restricts them to command and control, while the real value of connectivity lies in intercommunication, automation and the ability to visualize and interpret the data in meaningful ways.
  • Networked devices could potentially leverage AI from edge computers to provide truly unique use cases that can adapt around a user’s schedule with relative invisibility.
  • Devices that can interoperate and benefit from edge-based AI are potentially more likely to delight users with experiences that are distinct and new.

Mathew Alton, Senior Analyst and report author commented, “For connected objects, the impetus should be on creating a quick, seamless and valuable experience. If there must be an interface, it needs to be as simple and focused as possible. Voice and touch are obvious answers because they can provide a quick and natural HMI that contribute towards a frictionless and ‘nearly invisible’ UX.”

Added Chris Schreiner, Director, Syndicated Research UXIP, “The dynamic exchange of information between connected objects in the home and beyond would allow these devices to adapt around the user instead of the user having to adapt around them; and consequently to become far more functional and compelling.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.

About User Experience Strategies (UXS)

Analyzing UX innovation opportunities in wireless, smart home, and other emerging technologies, UXS forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests across multiple consumer verticals, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences through both syndicated and proprietary research capabilities. With our extensive expertise in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodologies allow strategic user-centric analysis on the potential for new technologies. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.

Contacts

Strategy Analytics, Inc.
US Contact:
Chris Schreiner, +1 617-614-0713
cschreiner@strategyanalytics.com
or
European Contact:
Diane O'Neill, +44(0) 1908 423 669
doneill@strategyanalytics.com

Contacts

Strategy Analytics, Inc.
US Contact:
Chris Schreiner, +1 617-614-0713
cschreiner@strategyanalytics.com
or
European Contact:
Diane O'Neill, +44(0) 1908 423 669
doneill@strategyanalytics.com