LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the four content marketing trends that will rule in 2018.
Being a marketing professional is no easy job. It requires building an understanding of the new platforms, their impact on customer engagement, and staying on top of new developments. Content marketing is one such tool that can help marketing professionals boost customer engagement. Understanding search engine changes, building a compelling content plan, and using new platforms to boost the visibility is one of the best ways to win the favor of customers.
According to the analytics experts at Quantzig, “New content marketing trends have brought to the limelight some top marketing tools that can be used to better engage and interact with customers.”
Speak to an expert to know more about the scope of our research.
Content marketing trends that will rule in 2018
- Video content marketing: Video is one of the most prevalent content marketing trends for this year. Marketers have been swearing by this technique for the past few years, and the results have been extraordinary. Facebook and YouTube videos are the best platforms for organizations to experiment with video content. You no longer need an exclusive camera or high-tech editing software to make a professional-looking video. All you need is a smartphone, a phone tripod, and a social media account. At present, there are tools available which use AI to help you edit and market videos in just minutes.
Interactive storytelling: Present-day customs are extremely
influenced by the ‘story’ culture. Marketers have now come to
understand the power of interactive storytelling. Innovative content
marketing trends like interactive storytelling build deeper
connections with your audience. It builds brand reputation and
involves users in a meaningful relationship with the company. The
content used to entice customers through storytelling must have three
integral elements – message, emotion, and morale.
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- Mobile marketing: You cannot ignore the power of mobile content marketing. It has been one of the newest content marketing trends for the past few years and will continue to be in the years to come. Firms have started to move beyond just photos, videos, and chat for content marketing. The modern mobile content marketing trends include e-book reading, news, live streams, and interactive content. A positive example of such content marketing trends is the campaign by L’Oréal on Snapchat.
- Visit our page, to view a comprehensive list of the four content marketing trends that will rule in 2018.
Quantzig is a pure-play analytics advisory firm concentrated on leveraging analytics for prudent decision making and offering solutions to clients across several industrial sectors.
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Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.