Cupcake Vineyards Expands Offerings With Buttery Style Chardonnay Backed by Strong Category Growth

LIVERMORE, Calif.--()--Cupcake Vineyards, one of America’s top premium wine brands1, announced the addition of its 2016 Cupcake Vineyards Butterkissed Chardonnay to the brand’s permanent offerings, joining the extensive portfolio of wines from some of the best grape growing regions around the world.

Cupcake Vineyards’ Monterey County Chardonnay, the fastest growing of the top 10 Chardonnays in its price point2 and the second biggest SKU in the Cupcake Vineyards portfolio, boasts a lighter style and reflects a sense of place. With the Cupcake Vineyards Butterkissed Chardonnay, the winemaker, Jessica Tomei, explores a very different style to satisfy two distinct consumer preferences for Chardonnay. The Cupcake Vineyards Butterkissed Chardonnay represents a complex and decadent take on the varietal after 100% malolactic fermentation on American and French oak, resulting in a smooth-creamy mouthfeel, luscious buttery notes and hints of vanilla.

The brand launched a limited-time offering of Cupcake Vineyards Butterkissed Chardonnay with the 2015 vintage. “Cupcake has such a loyal fan base, I’m pleased to be able to respond to our consumers’ wine preferences by making Cupcake Vineyards Butterkissed Chardonnay a permanent part of our portfolio,” said winemaker Jessica Tomei. “While both our Monterey County Chardonnay and Butterkissed Chardonnay are such different expressions of the varietal, they are both delicious paired with food and friends.”

The 2016 Cupcake Vineyards Butterkissed Chardonnay is a blend of fruit from vineyards in the Central Coast and Central Valley and available nationally with an SRP of $10.99.

About Cupcake Vineyards

Launched in 2008, Cupcake Vineyards is a top premium1 wine $8+ in the US. Cupcake’s winemaker, Jessica Tomei, and her team travel the world to ensure the most desirable grapes are being used in Cupcake wines, always seeing the glass as full of possibilities and striving to make wines worth celebrating. The portfolio now includes varietals from California’s Monterey County and Central Coast and other world-renowned wine-producing regions, including Mendoza, Argentina; Veneto and Asti, Italy; Limestone Coast, Australia; Pfalz, Germany; and Marlborough, New Zealand. For more information about Cupcake Vineyards, visit www.cupcakevineyards.com or on Facebook at www.facebook.com/CupcakeVineyards.

© 2018 Cupcake Vineyards, Livermore, CA

1 Total US xAOC + Liq Plus + Conv • BA_NON ALCOHOLIC(C) : ALCOHOLIC • Period : Latest 52 Wks - W/E 4/21/18 • Product Share Basis : TOTAL WINE
2 52-wk Nielsen 4/21/18, $8-$11 Chardonnay/ Total Chardonnay

Contacts

Double Forte Wine
Jenna Faller, 415-500-0612
jfaller@double-forte.com

Contacts

Double Forte Wine
Jenna Faller, 415-500-0612
jfaller@double-forte.com