SANTA MONICA, Calif.--(BUSINESS WIRE)--H Code, the leader in digital advertising for the US Hispanic market, announced today the acquisition of HipLatina, a leading digital lifestyle platform for Hispanic women that reaches more than four million consumers per month via email, web, Facebook, Twitter, Instagram, Pinterest and more than 20 websites and mobile apps.
Commenting on the acquisition news, Tony Gonzalez, President of H Code, stated: “We are excited to welcome and integrate HipLatina into H Code. HipLatina provides us with a building block for an owned and operated strategy that supplements our publisher network.”
H Code’s CEO and founder Parker Morse stated: “The HipLatina acquisition demonstrates our commitment to expanding our digital-first marketing platform utilizing media, content and social to help brands reach the US Hispanic audience, and allows us to leverage our core capabilities on our partners’ behalf to get deeper insights into the Latina category.”
This acquisition further complements H Code’s continued focus on quality digital publishers. In the past year, H Code has also signed 6 exclusive publisher monetization deals which include: Grupo Milenio, Grupo Imagen, La Prensa Gráfica, Radio Programas del Peru and Webconsultas.
Gonzalez concluded: “We believe that the best way to reach the US Hispanic audience is by creating meaningful, relevant and engaging content, which is precisely what HipLatina does. H Code will ensure the content is effectively distributed across the right channels with seamless integration and unparalleled monetization opportunities. We are actively looking for additional growth opportunities to assist brands in telling their stories through the Hispanic cultural lens.”
HipLatina’s platform educates and inspires consumers online through a team of experienced journalists, lifestyle bloggers and influencers who create and deliver expert, original content across the web and through social media.
“We are thrilled to join H Code to accomplish our goal of building out HipLatina and further engaging our audience,” said HipLatina Founder Lisa Cavalli. “We view H Code as the best home for our audience.”
About H Code
Founded in 2015, H Code is the #1 US Hispanic comScore entity for Authentic Hispanic Reach. The company connects advertisers with the highly sought-after US Hispanic audience through a combination of targetable datasets (science) and exemplary creative executions (art). Through its platform, H Code effectively targets, reaches and influences US Hispanics better than anyone else in the industry. Through its premium inventory, H Code develops and delivers impactful creative along with amplified integrated marketing experiences. Key clients include Target, Honda, Ford, Ulta Beauty, Chase, McDonald’s, Live Nation, Kaiser Permanente, and Lincoln.
