SANTA MONICA, Calif.--(BUSINESS WIRE)--MomentFeed, the leader in mobile customer experience management for multi-location brands, announced today new features for their Paid Media Manager product, enabling multi-location businesses to create and manage localized advertising campaigns across any number of locations while maintaining both brand consistency and a targeted advertising approach.
MomentFeed has built the Paid Media Manager solution from the ground up with the needs of multi-location brands in mind. New features include intuitive dashboards; expansive reporting capabilities at the individual store, group or aggregate level; campaign templates for simplified ad set-up and deployment; automated corporate approvals and streamlined franchisee onboarding.
“For too long, digital advertising platforms have failed to truly address the unique needs of multi-location brands. We’re changing that, and today marks a major milestone in our mission to drive the state of the industry forward,” explains MomentFeed’s Paid Media Product Director, Dan Biegel.
“Our new Paid Media Manager product addresses some of the key underserved needs in the marketplace and provides a local advertising solution that works seamlessly at scale. Partnering closely with our clients, we’ve created unique new capabilities that make digital advertising more accessible than ever for franchisees while streamlining the entire digital advertising lifecycle for corporate teams.”
With MomentFeed’s Paid Media Manager, corporate management can create campaign templates with everything needed – objectives, creative copy, targeting, etc. – and these templates can then be localized and implemented by individual franchises in seconds across their most-used social media platforms- Facebook, Instagram. All campaign data is centralized, including store visits, click-throughs and increased foot traffic down to the location level, delivering local insights that empower both corporate teams and franchisees to run more effective campaigns, all while reducing campaign execution effort and setup time by up to 95%.
“MomentFeed's new Paid Media Manager is instrumental in helping us empower and support our franchise partners,” said Rahiel Dawit, Social Media Manager at Blaze Pizza. “The campaign library lets us organize templates and distribute them in an easy-to-use format. The reporting tools give us great visibility into what's happening with ad campaigns for each location so that we can provide feedback and make adjustments as needed to make everyone more effective and efficient.”
This true local marketing approach available through MomentFeed’s Paid Media Manager can increase click-through rates (CTR) by nearly 200 percent, generating twice the engagement while maintaining brand consistency. This gives brands an effective tool in minimizing time and financial investment, while increasing the amount of relevant data available at both the corporate and local levels.
MomentFeed is constantly innovating and improving their available solutions in partnership with their clients. For more information on the new Paid Media Manager, visit MomentFeed's blog.
About MomentFeed
MomentFeed's mobile customer experience management software enables multi-location brands to make their nearest location the best choice for every mobile customer. The Mobile Customer Experience (MCX) management platform helps organizations manage consumer engagement at the store or field level, creating a mobile customer experience that is more authentic, relevant and engaging for local consumers and directly drives in-store foot traffic across multiple channels, providing marketing attribution for each channel.
With an integrated management and reporting system that spans multiple channels including mobile search, social media, digital advertising and customer care, the MCX platform helps continuously and predictably capture more in-store sales for retailers, restaurant chains, banks, auto dealers, insurance companies and other franchised and corporate-owned multi-location businesses. MomentFeed was founded in 2010 and is headquartered in Santa Monica, California. For more information, visit momentfeed.com.
About Blaze Pizza
The first Blaze Pizza® restaurant opened on Aug. 6, 2012, in Irvine, Calif., and quickly gained attention for its chef-driven recipes, thoughtful interior design, and a service culture that celebrates individuality. Recently named ‘#1 Brand of the Year’ in the 2017 Fast Casual Top 100, the fast-growing chain currently operates over 265 restaurants in 40 states, Canada and Middle East, including the major metropolitan areas of Los Angeles, New York, Chicago, San Francisco, Dallas, Las Vegas, Boston, and Toronto. Founded by Elise and Rick Wetzel (co-founder of Wetzel’s Pretzels), the concept is backed by private equity firm Brentwood Associates and founding investors that include LeBron James, Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner. For more information, visit www.blazepizza.com or www.facebook.com/blazepizza or click here to view a company video.
