DEERFIELD BEACH, Fla.--(BUSINESS WIRE)--MAPEI North America has divided its social media channel that was previously shared by the United States and Canada. The company has now launched separate social channels that are designated as @MAPEIUSA and @MAPEICanada. Respectively, the company will change its social media hashtags to #MAPEIUSA and #MAPEICanada.
This change reflects MAPEI’s dedication to better address the needs of its customers on a local level. By individualizing and localizing these social channels, MAPEI will be able to better highlight the unique aspects of each country’s market, such as specific products, languages, events and industry-related topics.
“We are excited to launch @MAPEICanada in order to provide localized content to Canadians, and to start conversations with customers and people interested in learning about MAPEI and our world-class products for the construction industry in both English and French,” said Yoanna Pergantis, Marketing Manager of the Canadian subsidiary MAPEI Inc.
Steven Day, Director of Operational Marketing for the USA subsidiary MAPEI Corporation, stated, “The creation of @MAPEIUSA and @MAPEICanada allows us to better reach clients in each area, providing specific information in an even more responsive manner. This is just another part of MAPEI’s commitment to leading the construction industry and providing our customers with the right information they are looking for.”
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Established in 1937, MAPEI Group is a privately owned global corporation headquartered in Milan, Italy, with 82 subsidiaries including 79 plants in 34 countries. The company specializes in manufacturing chemical products for building, including waterproofing products, special mortars and admixtures for concrete, products for the restoration of ancient buildings, and special decorative and protective coatings for walls. In addition, MAPEI is today the world leader in the manufacturing of mortars, grouts, adhesives and complementary products for the installation of all types of floor and wall coverings.
The Americas are home to 25 MAPEI Group manufacturing and distribution facilities, plus the headquarters locations for MAPEI Corporation and Polyglass USA in Deerfield Beach, Florida. MAPEI is an environmentally conscious manufacturer – the company has been a member of the U.S. Green Building Council since 2001 and a member of the Canadian Green Building Council since 2008. MAPEI Americas is a registered provider to the AIA/CES program and also offers training related to ceramic and stone tile, floor coverings and concrete repair through the MAPEI Technical Institute. The majority of MAPEI Americas facilities are certified to the ISO 9001 Standard for Quality Management Systems and to the ISO 14001 Standard for Environmental Management Systems.
Visit www.mapei.com for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location.