Merkle Joins Oracle Cloud Excellence Implementer Program to Drive Customer Success

Oracle Cloud Excellence Implementer Program Recognizes Merkle for Delivering Successful Oracle Responsys Cross Channel Orchestration Implementations in North America

COLUMBIA, Md.--()--Merkle (, a leading technology-enabled, data-driven performance marketing agency and a Gold level member of Oracle PartnerNetwork (OPN), today announced it has joined the Oracle Cloud Excellence Implementer (CEI) program and has achieved CEI status in Oracle Responsys Cross Channel Orchestration, part of the Oracle Marketing Cloud, in North America. As a participant in OPN since 2016, Merkle is one of the first CEI program members to be recognized for Oracle Responsys in North America.

Oracle launched the CEI partner program in 2017 to accelerate customers’ digital transformation in the cloud. The program recognizes and rewards partners that continually demonstrate expertise, a successful track record, and superior customer satisfaction in delivering high quality Oracle Software as a Service (SaaS) Cloud implementations to customers.

“As a Gold level member of Oracle PartnerNetwork (OPN), Merkle enables brands to minimize implementation risk, successfully adopt new cloud functionality, and realize the maximum potential of the Oracle Cloud,” said David Skinner, head of global alliances and partnerships for Merkle.

The CEI program was developed to provide customers with a clear, objective and informative view of partner qualifications for implementing Oracle SaaS solutions. Through the OPN Solutions Catalog, customers are now able to identify and engage with partner firms that best align to their specific project needs. Access to this information helps customers minimize implementation risk, quickly adopt new cloud functionality, and realize the maximum potential of the Oracle Cloud.

Merkle, in collaboration with Samsung Electronics America- Business, was recently awarded a 2018 Oracle Markie Award in the Best Use of Data category. Oracle’s Markie Award recognizes innovation and excellence in modern marketing across the entire customer lifecycle from marketing and commerce to sales and customer service. This honor was presented to Merkle and Samsung at the Oracle’s Modern Customer Experience event this past April 10-12.

“Oracle is committed to helping our partners drive customer success across the Oracle Cloud portfolio,” said Camillo Speroni, vice president of Worldwide Strategic Alliances, Oracle. “We remain committed to providing partners with the training and resources needed to drive customer advocacy, and make the journey to cloud as smooth and successful as possible for customers.”

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With more than 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 26 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit:


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Merkle Inc.
Janice Pollard, 248-543-7499


Merkle Inc.
Janice Pollard, 248-543-7499