MINNEAPOLIS--(BUSINESS WIRE)--When the HurryCane® launched on TV in 2011, it rapidly became the #1 selling cane in America and the brand that stands alone in the category. Drive DeVilbiss Healthcare, the medical product company that acquired the HurryCane® in 2015, has taken the brand to the next level of mobility. Partnering with Marketing Architects, the Minneapolis-based advertising agency that marketed the HurryCane®, they’ve just launched the HurryRoll®, a new rollator, on TV with an ad campaign called “Ready. Set. Roll!”
The TV commercial, “Hard to Move,” shows a couple enjoying life on the go thanks to the HurryRoll®. We see it effortlessly glide past an old-fashioned walker, demonstrating how the HurryRoll® goes anywhere with ease. In addition, it brings along a world of conveniences: a lightweight folding frame, quick-locking brakes, a comfortable seat and even a cup holder.
“The Hurry brand has always defied any stigma associated with mobility issues,” said Kirsten Newquist, VP of Channel Development at Drive DeVilbiss Healthcare. “We create products that don’t just increase mobility. They help protect a person’s dignity.”
Even after selling the HurryCane®, Marketing Architects continues as the advertising partner for the brand. In collaboration with Drive DeVilbiss Healthcare, they crafted the campaign strategy then wrote, directed and produced the TV commercial.
“It’s an honor to be able to help Drive take the Hurry brand to the next level,” said Rob DeMars, Chief Creative Officer at Marketing Architects. “Mobility with dignity is a story we’re proud to tell.”
About Drive DeVilbiss Healthcare
Headquartered in Port Washington, New York, Drive DeVilbiss Healthcare manufactures a complete line of medical products, including mobility products, sleep and respiratory products, beds, bariatric products, wheelchairs, sleep surfaces and pressure prevention products, self‐assist products, power operated wheelchairs, rehabilitation products, resident room equipment, personal care products and electrotherapy devices. Currently, the Company has corporate offices, manufacturing facilities and distribution facilities located throughout the United States, Canada, the United Kingdom, France, Germany, China, Hong Kong, Romania, Australia, the Netherlands and India. The Company markets its products to customers located throughout the United States, Europe, Canada, Mexico, Central and South America, the Middle East and Asia. For more information, visit www.drivemedical.com.
About Marketing Architects
Marketing Architects is a customer acquisition agency delivering bottom-line results to top-shelf brands through responsive audio and video advertising. Based in Minneapolis, they celebrated their 20th anniversary last year. With award-winning creative, media and analytics platforms combined under one roof, their clients receive breakthrough campaigns proven to funnel and convert customers with staggering efficiency. For more information about Marketing Architects, visit www.marketingarchitects.com.
Marketing Architects is a registered trademark of Marketing Architects, Inc.
