NEW YORK--(BUSINESS WIRE)--Dynasty Financial Partners announced today the introduction of Dynasty Enterprise Group (DEG), a division within Dynasty focused exclusively on Network Partner firms with AUM in excess of $1 billion.
DEG, led by Ed Friedman, Director, and Gordon Ross, Senior Vice President, will cater to the largest and most complex independent advisory firms on the Dynasty Platform – firms that face unique and specific opportunities and challenges due to their size and scale.
“In working with the industry’s elite independent advisory firms, we at Dynasty have been given a glimpse into how the DNA of a RIA evolves as it approaches and surpasses the $1 billion AUM threshold. Firms of this size are presented with unique opportunities and complexities that require a specified solution set – one that DEG will afford them,” said Dynasty’s COO, Ed Swenson. “We have tapped Ed and Gordon to run this specialized division because their combined experience working with some of the industry’s most well-run advisory practices will enable them to provide customized services to these larger RIAs, helping them further professionalize, scale and grow their businesses.”
"The RIA industry in the U.S. is evolving. Many large RIAs that launched 10-20 years ago used to be known for having the top technology and processes available in the marketplace. However, we have found that many of these firms failed to evolve, and their infrastructure is now outdated – leaving them disadvantaged to newer, more nimble RIAs that are adopting new-age technologies and practices," said Mr. Friedman. "We are seeing significant demand from these large, complex RIAs, seeking assistance in order to drive change, increased profitability and modernization within their businesses. DEG will give these firms metrics by which to measure performance, help them optimize their operational efficiencies and provide insights and resources to maximize their growth."
Added Mr. Ross, "Large firms are facing challenges on a number of fronts. These RIAs are often working with larger, more complex clients – sophisticated families with more intricate portfolios and unique demands. We help them address these challenges through the deployment of our award-winning integrated wealth management platform of technology, products, services and people."
DEG leverages the existing infrastructure and expertise of Dynasty and provides consultation and resources to enterprise clients on the following:
- Marketing and Branding
- Investment Process
- Practice Management
- Talent Management
- Capital Structure
On July 12, 2018, DEG will launch the first in a series of national best practices workshops, entitled, “Optimizing the Billion Dollar Firm.” Each workshop is designed to provide the ‘billion dollar plus’ firms attending insights on how to increase scale and efficiency within their businesses. Dynasty expects to bring expertise from their ecosystem to many of these dedicated programs by leveraging their various resource partner relationships.
“It is no secret that the tectonic plates beneath our industry are shifting and that both advisors and client assets continue to migrate towards independence. This is creating a perfect storm of forces that are restructuring the DNA of the largest, winning RIAs. We find that the most successful of these firms are characterized by strong organic and inorganic growth strategies; a cutting-edge, integrated technology platform; streamlined operations; quality, professional multigenerational leadership; and the capital to fuel it all. DEG’s mission is to help billion dollar plus RIAs check all of these boxes so that they may reach $5 billion, $10 billion and beyond,” said Dynasty’s President and CEO, Shirl Penney. “In the not so distant future, there will be many regional, and ultimately national, disproportionate winners in the independent wealth management space. Dynasty will be the partner that powers many of them.”
In light of the launch of DEG, Dynasty has reorganized. Based in New York, Jason Pinkham is now Director of Dynasty’s Eastern Division and Transition Services. Based in San Francisco, Austin Philbin is now Director of Dynasty’s Western and Central Division. Both Mr. Pinkham and Mr. Philbin work with new and existing Dynasty Network firms to grow and professionalize their practices. Mr. Pinkham, Mr. Philbin and Mr. Friedman all report to Dynasty Co-Founder and COO, Ed Swenson.
About Dynasty Financial Partners
Dynasty Financial Partners is an integrated middle and back office platform for many of the leading independent financial advisors in the U.S., in addition to acting as a growth partner and capital provider to these firms. Dynasty has assisted in launching and backing some of the premier RIAs in the country and has also partnered with many long-standing RIAs in order to improve their client offerings and business operations. Dynasty now supports 45 RIAs with over $30B in combined client assets under advisement.
When an independent firm is powered by Dynasty, the advisors continue to own and operate their own unique businesses while having access to the scale, intellectual capital, financing, practice management, proprietary desktop technology and elite advisory community of a much larger firm and network.
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