DUBLIN--(BUSINESS WIRE)--The "Prioritizing Digital Markets in ASEAN" report has been added to ResearchAndMarkets.com's offering.
Southeast Asia has a rapidly developing digital ecosystem that provides multinational companies with wide-reaching online channels for customer engagement.
However, while the ASEAN-5 markets share several regional trends in digital development, companies should evaluate each market on its own merit.
As the first report in FSG's two-part series on digital customer engagement in the Association of Southeast Asian Nations (ASEAN), this analysis offers an effective, three-step process for multinational companies to prioritize their digital markets and evaluate internal digital capability gaps in Southeast Asia, building a solid foundation to design localized digital strategies for the region.
What you will learn:
- What do multinational companies need to know about the digital landscape in ASEAN
- How do the ASEAN-5 markets (Thailand, Indonesia, Malaysia, Vietnam, Philippines) vary
- What is the exact step-by-step approach companies can take to prioritize their digital investments in the region
What you will receive:
- Immediate access to the 32-page PDF report
- Exclusive email updates covering emerging markets business topics
- Special discounts on future report purchases
Key Topics Covered:
Executive Summary
FSG's Strategic Framework for Digital Customer Engagement in ASEAN
A Comprehensive Digitalization Strategy
Research Focus: Digital Customer Engagement
Complex Decision Making in Southeast Asia
FSG's Targeted Digital Solutions for ASEAN8
Understanding Digital Landscapes of the ASEAN-5
Digital Landscape Snapshot: Malaysia
Digital Landscape Snapshot: Thailand
Digital Landscape Snapshot: Indonesia
Digital Landscape Snapshot: The Philippines
Digital Landscape Snapshot: Vietnam
FSG's Process for Prioritizing Digital Markets and Strategies in the ASEAN-5
FSG's Digital Prioritization Framework
Step 1-A: Assess Digital Readiness
Step 1-B: Measure Market Opportunity
Step 1-C: Evaluate Market Prioritization
Step 1: Sample B2B Digital Prioritization
Step 1: Sample B2C Digital Prioritization
Step 2-A: Evaluate Internal Capabilities
Step 2-B: Identify Strategic Gaps
Step 2: Sample Gap Analysis
Step 3-A: Align Focus Areas
Step 3-B: Develop Localized Strategies
Appendix: Digital Market Prioritization Tool
For more information about this report visit https://www.researchandmarkets.com/research/twr4w3/prioritizing?w=4
