LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest social listening engagement study on the personal grooming products industry. The client, a leading personal grooming products retailer, wanted to extract important insights from social conversations and apply it to bring changes in their overall strategy.
According to the analytics experts at Quantzig, “As the personal grooming products retailers increase their foothold in developing markets, they unlock new opportunities, and this discloses several challenges in capturing critical downstream data in the distribution channels.”
The global market for personal grooming products is varied and can be divided into two segments, namely personal care appliances and personal care products. In the past few years, personal grooming products have become popular across economies due to the penetration of innovative and new appliances in the market. The personal grooming products market, which is a part of the CPG industry, is anticipated to observe considerable growth over the coming years due to the rise in disposable income of end-users; thus, allowing them to spend more on personal grooming products.
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The social listening engagement solution presented by Quantzig helped the client to build better products based on the market prospects that led to successful business growth. The client was able to monitor what is being said about their brand on the social platforms by taking quick remedial actions to change the end-users’ perceptions.
This social listening engagement solution provided benefits that helped the client to:
- Understand the demands of their consumers
- Measure the impact of negative and positive sentiments on their brand’s popularity
- To know more about the benefits of social listening engagement, speak to an expert
This social listening engagement solution offered predictive insights on:
- Gaining a deeper understanding of the strategies of their competitors
- Assessing their market position and launch new services and products
- To gain relevant insights, request a proposal
View the social listening engagement study here:
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.