LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the completion of their new market segmentation study on the security solutions industry. A leading security solutions provider was experiencing a slowdown in their sales, which resulted in high revenue loss.
According to the market segmentation experts at Infiniti, “Market segmentation solutions help firms surge revenues by supporting them to increase their focus on more complete, high-value offerings, with high margins — and avoid segments with the high cost of selling and low margins.”
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The need to protect individuals as well as properties from quickly evolving threats, security concerns, adoption of IoT-based security systems, increasing consumer awareness, and the growing demand for the use of wireless technology in security systems is driving the growth of the global security solutions market. Also, businesses have extra funds available to spend on security services, and an increase in the number of new businesses has led to an expansion in the potential pool of clientele for security solutions as corporate profit levels are on the rise.
The market segmentation solution offered by Infiniti helped the client to reduce risks by providing them with a deeper understanding of targeted customers. The client was able to help the security solutions provider boost their profit potential.
This market segmentation solution provided benefits that helped the client to:
- Develop better strategies to understand the segments
- Acquire a deeper understanding of the selected customer groupings
- To know more, ask an analyst
This market segmentation solution provided predictive insights on:
- Listing qualified prospects to contact to better manage their territory
- Avoiding targeting prospects where there was little potential for success
- To read more, request a proposal
View the complete market segmentation study here:
https://www.infinitiresearch.com/casestudy/security-solutions-market-segmentation
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 15+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
