LONDON--(BUSINESS WIRE)--Technavio’s latest market research report on the global electric toothbrush market provides an in-depth analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio predicts an emerging trend as a major factor, which has the potential to significantly impact the market and contribute to its growth or decline.
According to Technavio market research analysts, the global electric toothbrush market will grow at a CAGR of around 8% during the period 2018-2022. One of the key factors driving the market’s growth is the rising prevalence of periodontal diseases. Periodontal diseases are caused by infection and inflammation of the gums and bone, which surround and support the teeth. During the early stage of periodontal diseases such as gingivitis, the patient may experience swollen and red gums that may be followed by bleeding gums and teeth falling. Periodontal diseases or periodontitis also lead to bad breath, coagulation of plaque on the tooth, and yellowish teeth that are growing oral health concerns among patients. Periodontal diseases are mostly seen in adults. Periodontal diseases and tooth decay are the two biggest threats to dental health.
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In this report, Technavio highlights the introduction of innovative products for oral care as one of the key emerging trends in the global electric toothbrush market:
Innovative products for oral care
There is a substantial increase in the awareness about oral care products that are majorly used as preventive measures to avoid associated oral health risks. The growing prevalence of oral diseases and periodontal diseases such as gingivitis, dental plaque, and bleeding gums is promoting the demand for various oral care products among consumers. The rising awareness and the demand for oral care products are creating opportunities for vendors to introduce a range of innovative products.
“Innovative products are being launched and promoted in the market and are targeted for the premier customer segment. Vendors can have added revenue from the sale of these products and can also expand their customer base as the new technology can easily draw the attention of consumers and influence their purchase decision. Although these products are not targeted for the price-sensitive customer in developing countries, yet strategic investments by vendors for new product development can drive their adoption,” says a senior analyst at Technavio for research on health and wellness.
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Global electric toothbrush market segmentation
This market research report segments the global electric toothbrush market by distribution channel (retail outlets and online stores) and key regions (the Americas, APAC, and EMEA).
In 2017, the Americas held the largest share of the market, accounting for more than 45% of the market share. This was due to the increased product adoption and high availability of products in the region, and the trend is expected to continue during the forecast period. EMEA also held a significant market share, where demand is majorly from the developed countries in Western Europe such as the UK, Germany, and France. The rising awareness about oral care and increased disposable income are driving market growth in this region.
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