Top Factors Driving the Chocolate Market in Europe | Technavio

Technavio has published a new market research report on the chocolate market in Europe from 2018-2022. (Graphic: Business Wire)

LONDON--()--Technavio market research analysts forecast the chocolate market in Europe to grow at a CAGR of over 3% during the period 2018-2022, according to their latest report.

Growing influence of online retailing is a key trend which is expected to impact the market. The advent of e-commerce has helped chocolate manufacturers expand their customer base and enhance their profit margins. Online and e-commerce channels facilitate business-to-consumer (B2C) and business-to-business (B2B) operations. The average amount of money spent per online transaction and the number of online transactions are increasing every day. The rise in the number of Internet users and the ready-to-buy attitude of customers are factors contributing to the popularity of the online channel.

This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing

Save more with Technavio. Buy 2 reports and get the third for FREE: View all Technavio’s current offers

In this report, Technavio analysts highlight the increasing demand and popularity of dark chocolate and organic chocolate as a key factor contributing to the growth of the chocolate market in Europe:

Increasing demand and popularity of dark chocolate and organic chocolate

Owing to its perceived health benefits, dark chocolate is considered a healthier alternative to conventional milk chocolate. Therefore, the demand for dark chocolate has increased significantly in Europe in the last five years. Dark chocolate is rich in fiber, antioxidants, magnesium, and iron. The high concentration of cocoa flavonoids present in dark chocolate helps in improving cardiovascular health, blood flow, and cognitive functions. Besides, dark chocolate has a lower level of detrimental effect on human teeth in comparison to other chocolate varieties. Many consumers also prefer it as an appropriate gifting option.

Since 2010, the “dark chocolate revolution” has been gaining traction in the UK, France, Germany, Switzerland, Belgium, the Netherlands, and Italy. The rising number of new vendors venturing in the dark chocolate space and the increasing number of new product launches featuring dark chocolate will not only drive the dark chocolate market in Europe but will also drive the region’s chocolate market at large.

According to a senior analyst at Technavio for food research, “The popularity of organic chocolates is increasing in Europe with the rising consumer awareness on the negative health implications of consuming products containing synthetic ingredients. Additionally, increasing consumer concerns regarding the origin and quality of ingredients used in chocolates have led to the growth of the organic chocolate market in many European countries.”

Looking for more information on this market? Request a free sample report

Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.

Chocolate market in Europe - segmentation analysis

This market research report segments the chocolate market in Europe by product such as milk chocolate, dark chocolate, and white chocolate. The milk chocolate segment accounted for close to 51% of the market share in 2017, followed by the dark chocolate and white chocolate segments. However, the market share of milk chocolate and white chocolate is expected to witness a significant drop over the forecast period which will be absorbed by the dark chocolate segment. The dark chocolate segment is expected to witness an increase of over 3% by 2022.

 

Technavio’s best deals of the month!

 

Technavio supports Health for All campaign on this World Health Day with 20% savings on all reports in the Health and Wellness category for the entire month.

 
OR
 

Celebrate International Astronomy Day by indulging in a whopping 30% savings on all reports in the Space category. Offer valid from 16th April for a limited period.

 

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team at media@technavio.com.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
www.technavio.com

Release Summary

Technavio market research analysts forecast the chocolate market in Europe to grow at a CAGR of over 3% during 2018-2022, according to Technavio.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
www.technavio.com