NEWTON, Mass.--(BUSINESS WIRE)--Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced the launch of SearchEnterpriseAI.com™, a new website designed to serve the informational needs of today’s data science and analytics teams as well as other IT and business decision makers in the artificial intelligence (AI) and machine learning space. SearchEnterpriseAI.com will act as an independent online community that provides news, tips, case studies and strategic guidance on applying artificial intelligence (AI) technologies in the enterprise to improve products, services and business operations.
According to Markets & Markets, the global artificial intelligence (AI) market was valued at $16.06 billion in 2017 and is expected to reach $190.61 billion by 2025, at a compound annual growth rate (CAGR) of 36.62% during the forecast period. The market encompasses a range of hardware, software and services offerings and as more and more of today’s enterprises begin to embrace AI adoption, rapid growth is largely attributed to advances in machine learning, natural language processing (NLP) and context-aware computing.
“With the market unfolding at such extraordinary speed, today’s IT and business leaders seek guidance on how to embrace AI as a conduit of business transformation,” said Eileen Corrigan, Publisher of Information Management Media,TechTarget. “SearchEnterpriseAI.com will fill this information gap by publishing in-depth, vendor-neutral content that focuses on a broad range of fast-emerging AI technologies.”
TechTarget has been covering the burgeoning enterprise AI technology market extensively over the last few years but has seen a significant uptick in audience interest and vendor demand in this area in the past year (134% growth in AI investment prioritization in the past 12 months and 55% increase in page views in the past 3 months). A key goal of the new site will be to continue to elevate this ongoing coverage and curate a more comprehensive content experience for the reader.
From established technology vendors to emerging startups seeking to capitalize on the growing AI trend, SearchEnterpriseAI.com will be an essential destination for customers to align with the most in-depth content related to all facets of AI (machine learning, deep learning, NLP, AI-powered chatbots, cognitive analytics, etc.) and will provide them with brand messaging, demand generation, sales enablement and data services to target buyers throughout their technology purchase research journey.
SearchEnterpriseAI.com joins TechTarget’s portfolio of websites specializing in information management software including: SearchBusinessAnalytics.com™, SearchDataManagement.com™, SearchCloudApplications.com™, SearchOracle.com™ and SearchSAP.com™.
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
©2018 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and SearchEnterpriseAI.com, SearchBusinessAnalytics.com, SearchDataManagement.com, SearchCloudApplications.com, SearchOracle.com and SearchSAP.com are trademarks of TechTarget. All other trademarks are the property of their respective owners.