LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement intelligence advisory firm, has announced the release of their ‘Potassium Citrate Market Procurement Research Report.’ The insights and data in this report provide a strategic analysis of the supply markets, factors influencing purchasing decisions, procurement best practices, pricing models, supplier landscape, and an analysis of the supplier capability matrix for the chemicals industry. This report breaks down the data and analysis behind the procurement of potassium citrate and acts as an all-inclusive guide for making smart purchasing decisions.
“The growing demand for potassium citrate for the preparation of low-sodium foods and from the dairy segment is expected to drive the growth of the market,” says SpendEdge procurement analyst A Kowshik. “Also, the market in APAC and Europe is expected to witness the highest growth during the forecast period,” added A Kowshik.
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Procurement analysts at SpendEdge highlight the following top three market trends that are contributing to the growth of the Global Potassium Citrate Market:
- Growing focus on energy-efficiency by suppliers of potassium citrate
- Increasing consumer preference for clean-label products in food and beverage industry
- Increasing buyer demand for non-GMO potassium citrate products
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Growing focus on energy-efficiency by suppliers of potassium citrate
In the potassium citrate market, leading suppliers are increasing their focus on improving energy-efficiency in their production process. Also, the buyers can benefit from a reduction in production costs of suppliers.
Increasing consumer preference for clean-label products in food and beverage industry
In the recent years, the consumers in the potassium citrate market are focusing on clean-label products. The growing awareness of the role of potassium citrate will generalize its perception as a low-risk food additive.
Increasing buyer demand for non-GMO potassium citrate products
In the potassium citrate market, major food companies are shifting toward non-GMO products, owing to the rising demand from the consumer segment. Campaigns such as Green America’s GMO inside campaign are also encouraging companies to eliminate GMO-based food additives.
View our report snapshot to gain detailed insights into the current market trends.
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