LONDON--(BUSINESS WIRE)--Technavio’s latest market research report on the global business English language training market provides an analysis of the most important trends expected to impact the market outlook from 2018-2022. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
According to market research Technavio analysts, the global business English language training market will grow at a CAGR of over 19% during the forecast period. High demand for vocational English training is a major factor driving the market’s growth.
One of the key factors driving the growth of the global business English language training market is the growing demand for specialized forms of English language training. The specialized forms of English training are also called vocational English training. Vocational English training usually deals with various forms of English spoken in different business segments such as aviation, hospitality, finance, law, medicine, and engineering.
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In this report, Technavio highlights the adoption of personalization and adaptive learning as one of the key emerging trends driving the global business English language training market:
Adoption of personalization and adaptive learning
Adaptive learning and personalization are driving the global business English language training market. Adaptive learning comprises of the incorporation of self-paced learning with reporting abilities using big data analytics. Adaptive learning is vital to business English language training as language learners learn at different rates and in different ways. Using online methods, big data analytics, and other similar tools, adaptive learning allows language learning to become more specific to individual needs, learning styles, and capabilities.
“The adaptive learning software offered by a major vendor uses the concept of space repetition to teach grammar and vocabulary in its business English language training module. The software offers review activities for each lesson at fixed intervals that are determined by the performance of the individual. The software also provides reporting features, which make use of data analytics algorithms that can be used to track the progress of the learner,” says a senior analyst at Technavio for research on K12 and higher education.
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Global business English language training market segmentation
This market research report segments the global business English language training market into the following end-users (institutional learners and individual learners) and key regions (the Americas, APAC, and EMEA).
The institutional learners segment held the largest market share in 2017, accounting for more than 61% of the market. The market share of this segment is expected to decrease by nearly 4% by 2022. However, this segment will dominate the market throughout the forecast period.
APAC was the leading region for the global business English language training market in 2017, accounting for a market share of nearly 38%. This segment will project significant growth during the forecast period.
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