JACKSONVILLE, Fla.--(BUSINESS WIRE)--BCR today announced it will be rolling out a major repositioning and brand refresh this Spring which parallels a recently announced expansion to provide its biosolids treatment technologies across North America. Beyond the Southeast, where BCR has a number of successful installations, many customers will be hearing about BCR for the first time.
“BCR’s new brand and repositioning is an important part of executing on our expansion strategy,” said Joshua Scott, BCR CEO. “BCR is about strong customer partnerships, and our new brand logo, with two interlocking shapes, is a perfect symbol that resonates with both our employees and customers. The colorful gradations are a great visualization of process technology and our new tagline ‘Solid Solutions’ captures the idea that BCR’s technologies are proven, reliable and EPA-certified in a simple way,” continued Mr. Scott.
“The simplicity of BCR’s tagline underscores one of BCR’s strengths,” said Sean Mack, Managing Director of Solution Sales, “We immediately connected with the authenticity of ‘Solid Solutions’ because as we gained insight from our customers at the onset of the project, we found many commented that our technologies are easy to use and easy to implement—along with the cost savings and other benefits,” Mack explained.
The new branding comes to life in a new BCR Overview video that explains who BCR is, and details the biosolids treatment technology solutions through customer case stories.
The company will also go forward with a shortened name. “BCR is a technology company and it made sense to shorten our name to BCR, Inc.,” said Josh Scott, “we provide technology that helps municipalities be environmentally responsible, however our technologies can and will be applied in other processes as well, so this was the right time to shorten our name.”
One thing that will remain the same is BCR’s technology names. With strong customer sentiment growing around the three technologies, they will continue on as:
- CleanB® - for Class B biosolids
- Neutralizer® - for Class AA EQ
- Bio-Scru® - For Class A EQ
BCR’s new branding will roll out across all touchpoints in the coming months including a new website launching in early May. A large exhibit booth at the upcoming industry trade show Residuals and Biosolids Conference in May among others, and a technical literature series to assist engineers who research and specify biosolids treatment technology. TPO magazine subscribers will see a series of BCR customer case stories over the summer.
About BCR:
BCR partners with municipalities and the engineers who research, test and purchase biosolids treatment technology. Whether customers are looking for a Class B or Class A biosolids program, BCR assists in identifying the best biosolids treatment technology for the given conditions, scaling a system or upgrading from Class B to Class A biosolids. Learn more at www.bcrinc.com or by contacting the company mthomas@bcrinc.com.
