The report segments the global jockey boxes market by product (coil cooler and cold-plate cooler), by end-user (commercial and residential), and by geography (the Americas, EMEA, and APAC). It provides a detailed illustration of the major factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
Here are some key findings of the global jockey boxes market, according to Technavio researchers:
- Growing trend of outdoor party: a major market driver
- High demand for draft wine: emerging market trend
- The Americas dominated the global jockey boxes market with approximately 48% share in 2017
- In 2017, the commercial sector held the largest share of the market
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Growing trend of outdoor party: a major market driver
The growing trend of outdoor party is one of the major factors driving the global jockey boxes market. The major dilemma for party organizers is carrying drinks and beverages maintaining proper temperature. This requires them to be stored in a cool place. Depending on the place and venue of the event, the preference for keeping drinks cold is not easy, particularly for outdoor parties. Locations where electricity supply is not sufficient to keep the chiller running, people prefer jockey boxes that are simple and convenient to carry beverages to outdoor locations.
According to a senior analyst at Technavio for research on home, kitchen, and large appliances, “As jockey boxes are portable, the location of an event is not an issue. But, the size of these systems needs to decide in advance to gauge the average consumption of beverages at an event. This is especially true for beach parties where cold beverages are essential. These systems can also be customized and be made aesthetically appealing.”
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High demand for draft wine: emerging market trend
The demand for draft wine has been increasing rapidly because the increasing premium offers in the wine category are driving interest among customers who also look for the story influencing the introduction of these products or brands. This growing demand for premium on-trade wines is driven by consumers demanding offers led by experience, winemaker's dinners, and themed wine nights. These wine nights and winemakers showcase artistic jockey boxes in their marketing campaigns. This boosts the demand for wines and consecutively drives the demand for showcased jockey boxes.
Global market opportunities
With a share of approximately 48%, the Americas was the largest regional segment of the global market in 2017. It was followed by EMEA and APAC respectively. The US, Canada, and Brazil were the major contributors in the Americas because of the significant increase in the demand for craft beer that consecutively increased the adoption of jockey boxes in the region. The changing lifestyles and increase in camping activities also support the growth of the market in the region.
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