LIVERMORE, Calif.--(BUSINESS WIRE)--Today, Cupcake Vineyards announced its brand sponsorship of the Coachella Valley Music and Arts Festival for 2018. Now in its fourth year as the official wine sponsor, Cupcake Vineyards lets festival-goers #choosejoy at the signature Cupcake Vineyards PopTail Shop and at retail locations around the festival grounds.
The brightly-colored Cupcake Vineyards PopTail Shop features a rotating display of Cupcake wines and custom ice pop flavors, developed and paired specifically for the following Cupcake varietals: Sauvignon Blanc, Prosecco, Rosé, Sparkling Rosé, Chardonnay, and Cabernet Sauvignon. After visiting the Pairing Station, attendees can grab a PopTake card for fun, playful suggestions on how to share the joy on-site and via social media. Festival moments can also be captured at one of two photo locations at the Cupcake Vineyards PopTail Shop.
“The joy, creativity and passion we see at Coachella are unmatched, and we’re thrilled to bring fans their favorite lineup of Cupcake Vineyards wines and frozen treats again this year,” said Sarah Qualters, Senior Brand Manager for Cupcake Vineyards. “As the official wine sponsor, we know it’s about so much more than providing beverages. It’s a moment for us to bring the Cupcake brand to life and to continue the festival experience through engaging activations, photo-worthy moments, and weekend-long celebrations.”
This year’s two-weekend music festival will also include a Rosé All Day bar serving up Cupcake Vineyards Rosé and Sparkling Rosé. As an extra treat, the bar will also feature Frosé, a frozen treat featuring Cupcake Vineyards’ Rosé that is perfect for cooling down on a hot Indio afternoon.
Festival-goers can get in on the fun and #choosejoy with Cupcake Vineyards on social media. To follow along, visit Cupcake on Instagram at @CupcakeVineyards.
About Cupcake Vineyards
Launched in 2008, Cupcake Vineyards is a top premium1 wine $8+ in the US. Cupcake’s winemaker, Jessica Tomei, and her team travel the world to ensure the most desirable grapes are being used in Cupcake wines, always seeing the glass as full of possibilities and striving to make wines worth celebrating. The portfolio now includes varietals from California’s Monterey County and Central Coast and other world-renowned wine-producing regions, including Mendoza, Argentina; Veneto and Asti, Italy; Limestone Coast, Australia; Pfalz, Germany; and Marlborough, New Zealand. For more information about Cupcake Vineyards, visit www.cupcakevineyards.com or on Facebook at www.facebook.com/CupcakeVineyards.
1 Total US xAOC + Liq Plus + Conv • BA_NON ALCOHOLIC(C) : ALCOHOLIC • Period : Latest 52 Wks - W/E 2/24/18 • Product Share Basis : TOTAL WINE