CINCINNATI--(BUSINESS WIRE)--Sunrise Advertising, a full-service marketing agency founded in 2003, announced today that it is rebranding itself as Brandience. The new name conveys the more holistic, data-driven approach that the agency has embraced and championed over the past two years.
Brian McHale, CEO and Owner, Brandience, said, "We’re a marketing agency where creativity is powered by data intel. Our name comes from the intersection of four words that are also descriptive of our practice areas: Brand, Audience, Science and Experience.
“We start with the Brand truths and then dive into understanding the brand’s Audience," McHale continued. "We are now able to combine the knowledge gained from external sources such as research with the intel from our deep analysis of a brand’s internal customer data. That’s the Science. Experience is where we create supercharged marketing and advertising. The end result of our approach – the strategy and execution – blends the data with empathy and creativity. This leads to bigger, bolder ideas that build brands.”
He added that Brandience will continue to focus on three core business categories: financial/insurance, travel/tourism and restaurants.
About Brandience (www.brandience.com)
Brandience is a forward-thinking agency that fuses creativity and data intel to build unique marketing strategies and experiences that spark engagement between people and brands. We uncover rich customer insights that inform brand strategy, lead to bolder ideas, and generate real brand value.
Brandience was founded in 2003 as Sunrise Advertising.