DUBLIN--(BUSINESS WIRE)--The "Global Digital Marketing Software Market Analysis (2017-2023)" report has been added to ResearchAndMarkets.com's offering.
The Global Digital Marketing Software Market size is expected to reach $77.4 billion by 2023, rising at a market growth of 13% CAGR during the forecast period.
Growing trends such as personalized marketing and widespread adoption of mobile devices have led to a shift in marketing strategies and focusing on enhancing user experience. DMS is majorly adopted into the business functions to manage customer relationship by gaining an understanding of consumer behavior across various business channels and eventually make decisions by integrating information from various databases.
BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, and telecom and IT verticals have driven the growth of the digital marketing software market on a global level.
Key companies profiled in the report include Adobe Systems, Inc., Oracle Corporation, SAP SE, Salesforce, Inc., IBM Corporation, Microsoft Corporation, SAS Institute, Inc., Marketo, Inc., Act-On Software, Inc., and HubSpot, Inc.
Key Topics Covered:
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 3. Global Digital Marketing Software Market
Chapter 4. Global Digital Marketing Software Market by Organization Size
Chapter 5. Global Digital Marketing Software Market by Deployment Type
Chapter 6. Global Digital Marketing Software Market by Vertical
Chapter 7. Global Digital Marketing Software Market by Region
Chapter 8. Competitive Study
Chapter 9. Company Profiles
- Adobe Systems, Inc.
- Oracle Corporation
- SAP SE
- Salesforce, Inc.
- IBM Corporation
- Microsoft Corporation
- SAS Institute, Inc.
- Marketo, Inc.
- Act-On Software, Inc.
- HubSpot, Inc.
For more information about this report visit https://www.researchandmarkets.com/research/56cmdl/global_digital?w=4