SAN MATEO, Calif.--(BUSINESS WIRE)--Folloze, the leading Account Based Marketing (ABM) Engagement Platform, reported today its 2017 results, tripling revenue year over year with new and existing Fortune 1000 customers including the world’s leading IT, networking and software companies. The growth Folloze experienced over the last year is indicative of a shift in the market: in their quest to create stronger customer relationships, B2B enterprises are adopting ABM practices and technologies that are data-driven, marketing-sales connected, personalized, and customer-value driven - at a swift rate. Folloze anticipates continued rapid ABM adoption in the enterprise this year, and in support of its growth strategy, the company is announcing the appointment of Jill Rowley, a highly respected thought leader and B2B marketing and sales strategist to its Advisory Board.
“The single most important factor in building customer relationships is engagement. However, creating meaningful and sustainable customer engagement across all customer-facing functions - Marketing, Sales and Customer Success - requires a shift in strategy,” said Jill Rowley. “The visionary leadership team at Folloze is taking on the mission by combining a strong product strategy with AI-powered personalization. Folloze has built an elegant solution that helps large enterprises solve this challenge. I am excited about the company’s traction and growth among high profile enterprise companies and looking forward to helping them accelerate growth in 2018.”
Enterprise ABM Proven Results
Implementing ABM strategies across large companies requires a centralized approach but decentralized execution. Field Marketing and Sales teams need to collaboratively execute account specific campaigns that are highly personalized and relevant, that support not only the initial sale, but also consider the entire customer lifecycle. Folloze’s platform allows Marketing to activate Sales with agile, targeted outbound and inbound campaigns. These capabilities have enabled Folloze customers to achieve 3x increase in account engagement, over 30% increase in revenue and a reduction in cost and time to market by a factor of 10 or more.
“This past year has been transformative as we see more corporations adopt enterprise ABM to allow their Marketing team to activate Sales by creating meaningful, personalized customer engagements that drive strong business results. We’re excited to see new customers joining the Folloze community as well as existing customers experience continued growth and success,” said Etai Beck, CEO of Folloze. “We are thrilled to have Jill Rowley join our Advisory Board. We share the belief in the unique transformation opportunity ahead of us and look forward to working together to help more companies through their ABM journey.”
Folloze recently presented an ABM case study demonstrating results from its platform at the B2B Marketing Exchange conference in Scottsdale, AZ. Details regarding the case study can be found at: http://bit.ly/2BGot8H.
Folloze is the leading Account Based Marketing (ABM) Engagement Platform, which enables B2B sales and marketing teams to engage, develop and win their top target accounts. Built for scale, the platform empowers Marketing and Sales to collaborate on marketing strategy, account-specific content campaigns, content automation and more, and enables Marketing to easily deliver campaigns on behalf of Sales. The result is a personalized, automated, scalable ABM program, backed by actionable account analytics, where Sales maintains an authentic relationship with the buyer. These capabilities enable salespeople to act as consultants through the selling process, delivering significantly more value to customers and drastically increasing their sales pipeline, and ultimately revenue.
Folloze was founded in 2013 and is headquartered in San Mateo, CA with a development center in Tel Aviv, Israel. Folloze was founded by a group of marketing, sales and technology veterans and is backed by world-class investors. For more information, please visit www.folloze.com.