SAN FRANCISCO--(BUSINESS WIRE)--Unity Technologies (https://unity3d.com/), creator of the world’s leading real-time development platform, announced today key integrations with MediaMath, the leading programmatic company for marketers, and Moat, a SaaS analytics measurement company for marketers and publishers that recently became part of the Oracle Data Cloud. The partnership enables MediaMath to access Unity’s advertising reach of 1.2 billion devices, further strengthening Unity’s Unified Auction. The Moat integration allows advertisers the ability to verify and measure attention metrics with confidence across scalable in-app programmatic inventory. Together, the integration of MediaMath’s programmatic platform combined with Moat’s robust viewability and attention metrics provides brands with a powerful way to both reach highly-engaged consumers on Unity’s platform, and uniquely evaluate advertising campaign performance in mobile gaming beyond traditional mobile advertising platforms.
Since integrating with Moat, Unity has demonstrated industry-leading ad quality scores. In January, Moat measured 98.5% valid and viewable rates for Unity, nearly doubling the in-app benchmarks of 49.2%, and video completion rates of 81.6% compared to averages of 33.6% (source: Moat Analytics Benchmarks: Q3 2017, Unity: January 2018). Now advertisers can confidently run their ads in a brand safe environment with some of the highest viewability and completion rates available.
“Unity’s partnership with MediaMath provides clients with direct access to Unity’s premium audiences within 100% professionally-developed, often exclusive content,” said Julie Shumaker, VP of Advertiser Solutions at Unity. “To add to this advertiser value, Unity’s integration of Moat now validates unparalleled view completion rates and viewability scores nearly double the mobile in-app video benchmark. Integrating with Moat allows Unity to further validate viewability and present MediaMath, and all Unity unified auction buyers verified traffic.”
By integrating MediaMath’s major buying platform into Unity’s Unified Auction, an unbiased real-time advertising auction, all MediaMath advertisers can bid directly on inventory. “Marketers count on MediaMath to find the best opportunities to connect meaningfully with consumers across a variety of touchpoints,” says Lewis Rothkopf, GM of Media and Growth Channels at MediaMath. “Integrating Unity into MediaMath’s supply ecosystem expands our clients’ access to unique, premium in-app video inventory that promotes informative, engaging, and positive consumer interactions.”
While Unity's video ads have always run to highly engaged audiences in professionally-developed entertainment apps, undergoing both internal and third party fraud and verification, the Moat integration allows advertisers to verify Unity’s valid and viewable rates for the first time. “The need for the right tools to measure attention and maximize campaign performance has become increasingly important as brands continue to invest in new platforms,” said Jonah Goodhart, SVP of Oracle Data Cloud and Co-Founder of Moat. “Our relationship with Unity reinforces Moat’s perspective on how attention and viewability influence outcomes, and we’re excited to work together to provide brands with new insights to help make smarter buying decisions.”
Unity is the world’s most popular real-time development platform. Creative content, games, and experiences made with Unity have reached more than 3 billion devices worldwide this year and were installed more than 20 billion times in the last 12 months.
About Unity Technologies
Unity Technologies is the creator of a flexible and high-performance end-to-end development platform used to create rich interactive 2D, 3D, VR and AR experiences. Unity exists to democratize development, solve hard problems and enable success -- three core values that are the driving forces of Unity’s adoption by millions of creators. Unity’s powerful graphics engine and full-featured editor serve as the foundation to develop beautiful games or apps and easily bring them to multiple platforms: mobile devices, home entertainment systems, personal computers, and embedded systems. Unity also offers solutions and services for creating games, boosting productivity, and connecting with audiences including Unity Ads, Unity Analytics, Unity Asset Store, Unity Cloud Build, Unity Collaborate, Unity Connect and Unity Certification. Unity Technologies serves millions of registered developers including large publishers, indie studios, students and hobbyists around the globe. For more information, visit www.unity3d.com and to see the latest games and experiences created in Unity, go to https://unity.com/madewith.
About Moat
Moat is a global analytics provider focused on making marketers and publishers more effective. From real-time attention metrics and intelligence to cross-platform measurement and new currencies, Moat offers solutions that make branding and storytelling work better. Its products include Moat Pro, which provides users with detailed snapshots of ad activity on the web, and Moat Analytics, a measurement platform that goes beyond traditional metrics like impressions or clicks to focus on attention. Moat was acquired by Oracle in 2017 and remains an independent platform within Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The largest brands and publishers in the world rely on Moat as a trusted partner. For more information on Moat, please visit www.moat.com.
About MediaMath
MediaMath’s technology and services help brands and their agencies drive business outcomes through programmatic marketing. We believe that good advertising is customer-centric, delivering relevant and meaningful marketing experiences across channels, formats and devices. Powered by advanced machine learning algorithms that buy, optimize and report in real time, our platform gives sophisticated marketers access to first-, second- and third-party data and trillions of digital impressions across every media channel. Clients are supported by solutions and services experts that make it simple to activate our technology. Since launching the first Demand Side Platform (DSP) in 2007, MediaMath has grown to a global company of nearly 700 employees in 15 locations in every region of the world. MediaMath’s clients include all major holding companies and operating agencies as well as leading brands across top verticals. In 2017, MediaMath was recognized by Forrester as a Leader in the Data Management Platform category, and as the Leader in the Demand Side Platform category. For more information on MediaMath, please visit http://www.mediamath.com.
