MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--As the City of Brotherly Love celebrates today with its victory parade and ceremony, new shopping data from Quotient Technology Inc. (NYSE: QUOT) reveals Philadelphians were so optimistic that sales of champagne and sparkling wine skyrocketed 210% for the week leading up to and including game day. Could Boston fans have been less hopeful, or perhaps just too accustomed to winning? Sales of champagne and sparkling wine in Boston rose a mere 25%.
The findings, which compare items sold with those sold in prior years, were analyzed from data across millions of grocery store purchases throughout the Philadelphia and Boston metro areas during the week leading up to, and the day of the big game (January 28, 2018 - February 4, 2018).
Were onions the new good luck charm, or perhaps Philadelphians were just loading up for cheesesteaks? Locals charged produce aisles, spurring a 141% increase in sales from the year before. But not in Boston, although onion sales still rose 15%.
Other interesting purchase data from the winning and losing cities:
- Bean there, done that: Boston may be Beantown (baked beans up 25% vs. down 32% in Philly), but fans of the Bird preferred their beans refried (+26%).
- Choosing celery over carbs: Philadelphians bought 19% more celery while Bostonians did the opposite and opted for pasta (+41%).
- Which chip won?: Philly opted for tortilla (+21%); corn chips for New England (+45%).
- Boston fans love their hot dogs: With a 132% increase; flat in Philly, which choose seafood for the big day, up 27%.
- Orange is the new…: Bostonians started their day with oranges, with an increase of 30%, while down 25% in Philly.
- Another round, please: Not surprisingly, beer sales jumped in both cities, although Philly beat out Boston (up 50% vs 25%).
Quotient, which has partnerships with grocery retailers across the country, uses proprietary purchase data to deliver personalized coupons and relevant mobile ads to help shoppers save money.
"Philadelphia's excitement paid off as millions of fans will take to the streets today to celebrate," said Jeanette Pavini, Savings Expert for Coupons.com, the popular savings destination that's part of Quotient. "While not everyone in Philly and Boston used digital coupons to buy their big game items, smart savings apps like Coupons.com can save you hundreds of dollars a year on everyday grocery items. Now that's something else to be optimistic about."
To start shopping and saving money on groceries, download the Coupons.com app or go to www.coupons.com.
About Quotient Technology
Quotient Technology Inc. (NYSE: QUOT) is a leading digital promotions, media and analytics company that delivers personalized digital coupons and ads—informed by proprietary shopper and online engagement data—to millions of shoppers daily. Our core platform, Quotient Retailer iQ™, connects to a retailer's point-of-sale system and provides targeting and analytics for consumer packaged goods (CPGs) brands and retailers. Retailer iQ powers savings programs that reach about 40% of all U.S. households. Our distribution network also includes our Coupons.com app and website, thousands of publishing partners and, in Europe, the Shopmium mobile app. We also operate Crisp Mobile, which creates mobile ads aimed at shoppers. We serve hundreds of CPGs, such as Clorox, Procter & Gamble, General Mills and Kellogg's, and retailers like Albertsons Companies, CVS, Dollar General, Kroger and Walgreens. Founded in 1998, Quotient is based in Mountain View, California, and has offices across the U.S., in Bangalore, India; Paris and London. Learn more at Quotient.com, and follow us on Twitter @Quotient.
Quotient, Quotient Retailer iQ and Shopmium are trademarks of Quotient Technology Inc. All other marks are owned by their respective owners.
 Data analyzed were from stores located in and around the Philadelphia and Boston metros. All data comparisons were from the most recent year that the city was not playing the big game. Lift numbers normalized to same retailer's remaining stores outside the participating city. Data is transactional data from multiple participating retailers.