Ebates Valentine’s Day Survey: Americans Admit to Appreciating a Valentine’s Day Proposal

Survey also reveals the top gifts for Valentine’s Day—and what would make significant others cringe

SAN FRANCISCO--()--It turns out that getting engaged on Valentine’s Day is no longer thought of as being corny, with half of Americans (48 percent) feeling that a proposal on the holiday is romantic. This comes from a new survey from Ebates, a leader and pioneer in cash back shopping and subsidiary of the global internet services company Rakuten, which also revealed Americans’ top Valentine’s Day plans and most wanted gift choices.

The national survey of 1,008 U.S. adults, conducted online by Propeller Insights on behalf of Ebates in January 2018, also revealed that almost two-thirds (64 percent) of Americans plan to celebrate Valentine’s Day this year.

Treat me to dinner, please!

There’s no need to be creative this year—the key to your loved one’s heart is a good meal. The survey discovered that most Americans will be celebrating Valentine’s Day with a nice dinner out (48 percent) or a quiet night in (28 percent). Another 23 percent will celebrate with a big romantic gesture like a horse-drawn carriage, flowers or a thoughtful gift.

A night out with their partner is also the gift of choice for Americans this year (34 percent). This is followed by chocolates (32 percent), flowers and a thoughtful card or letter (26 percent), or a gift card (23 percent).

When it comes to what gifts will make them cringe, Americans ranked tools and a gym membership (both 24 percent) as the least-desired gifts. Other cringe-worthy gift choices include:

  • Sporting equipment—19 percent
  • Kitchen appliances—16 percent
  • Cheesy stuffed animal—15 percent
  • Mix tape—13 percent

The survey also revealed that more than half of Americans plan to purchase a gift for their significant other (54 percent) and that they think their partner will also give them the best gift (49 percent).

Roses are red, violets are blue

For those Americans who’d like to get flowers this year, roses top the list, with about half (47 percent) of Americans choosing this classic and timeless flower. This is followed by an assorted bouquet or arrangement (19 percent), or orchids and lilies (both 18 percent). Other popular choices include:

  • Daisies—14 percent
  • Sunflowers—13 percent
  • A potted plant—12 percent

Americans’ least favorite Valentine’s Day flower? Survey says: Venus flytrap (25 percent). Surprisingly, Americans’ second least favorite flower for Valentine’s Day is the sunflower (13 percent).

The survey also revealed that more men (61 percent) know their significant other’s favorite flowers than do women (37 percent). More men (54 percent) are also planning to send flowers to their partner than are women (27 percent).

Hey big spender? Not so much

Americans are saving money after the holidays, with the majority of Americans admitting that they plan to spend less than $25 on a Valentine’s Day gift this year (44 percent).

About 1 in 4 (23 percent) will spend between $25 and $50, and 1 in 10 (13 percent) will spend between $50 and $75.

“Our research shows that Americans are interested in spending quality time together and buying meaningful gifts,” said Amit Patel, CEO of Ebates. “Ebates is the one-stop shop for Valentine’s Day, whether it’s saving on flowers, chocolates or a romantic dinner. We make it easy to get the perfect gifts for all your loved ones.”

From now through Valentine’s Day, shoppers can receive up to double cash back on select retailers via Ebates. For more details on specific retailers participating in the special offer, visit Ebates.com. Shoppers can also download the free Ebates.com app at Google Play and the AppStore.

About Ebates

Ebates rewards members with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping. Free membership allows consumers to shop online at over 2,000 of their favorite top-name retailers while earning a percentage of every purchase they make. To date, Ebates members have earned nearly $1 billion, paid out quarterly in the form of a “Big Fat Check” or via PayPal. Because shopping with Ebates is hassle-free—no rebate forms to fill out and no points or miles to redeem—the site supports a strong community of savvy shoppers across the country and around the world. Founded in 1998 and acquired by Rakuten, Inc. in 2014, Ebates is headquartered in San Francisco.

Ebates is a registered trademark of Ebates Performance Marketing, Inc. Rakuten is a registered trademark of Rakuten, Inc. Google Play is a registered trademark of Google Inc. App Store is a registered trademark of Apple Inc. PayPal is a registered trademark of PayPal, Inc.


for Ebates
Alessandra Nagy, 714-310-4439


for Ebates
Alessandra Nagy, 714-310-4439