Global rose wine market segmentation by product type and geography
Technavio’s report on the global rose wine market analyses the business dimensions and presents a comprehensive breakdown in terms of market segmentation by product type, including grenache, syrah, mourvèdre, cinsault, and pinot noir. As projected in 2017, around 30% of the market share originated from grenache. The taste and popularity of grenache is leading to the increasing demand for grenache across the world. Grenache grapes are also used in making several other red wines.
Based on geography, the global rose wine market has been segmented into EMEA, the Americas, and APAC. As of 2017, 62% of the market share came from EMEA.
“Owing to the high demand from European countries, the global wine market in EMEA is growing and supporting the global rose wine market. A niche market for wine manufacturers has opened up due to the aging population in most European countries. However, these niche consumer segments do not consume wine often and go for more premium wine. By offering wine in smaller packages or in packages that preserve wine better and longer, players in the market are tapping this segment,” says a senior analyst at Technavio for alcoholic beverage research.
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Rose wine market: competitive vendor landscape
The global rose wine market is highly fragmented because there are a lot of players in the market. Pernod Ricard (2017), Bodegas Muga, Trinchero Family Estates, Treasury Wine Estates (2017), Crimson Wine, and Angove Family Winemakers are the key vendors in the market. The other vendors are spread in different regions and have a diverse product portfolio. Quality is a major factor in product differentiation. The key vendors are focusing on increasing their global footprint and are expanding into developing countries.
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Other topics covered in the report:
- New product launches
- Increasing wine production
- Rising importance of e-commerce in rose wine market
- Attractive segments like Pinot noir
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