Ebates Holiday Survey: Americans Will Brave the Crowds and Plan to Travel This Holiday Season

Survey reveals that price and location are the top considerations when booking holiday travel

SAN FRANCISCO--()--Americans are choosing budget travel over a luxury vacation this year. A new survey from Ebates, a leader and pioneer in cash back shopping and subsidiary of the global internet services company Rakuten, revealed that, for almost three-quarters of Americans, price is the main consideration when booking a holiday trip.

The national survey, conducted online by Propeller Insights on behalf of Ebates in October 2017, was fielded among 1,034 adults and 507 teens.

No crowds, please

One in ten Americans (11 percent) revealed that traveling is the thing they most dread about the holidays. When asked about their least favorite part of holiday travel, Americans ranked crowds as the top pain point (50 percent). This is followed by:

  • The expense—43 percent
  • The delays—37 percent
  • Feeling rushed—36 percent
  • Not being able to relax and enjoy the holiday—28 percent
  • Packing/unpacking—26 percent

Ten percent of Americans have zero pain points when it comes to holiday travel.

Price and location are everything

Americans agree that there are factors that motivate them when booking holiday travel (90 percent). Almost three-quarters reveal that price is the main thing they look for (73 percent), while more than half say that location is their top travel criteria (52 percent). This is followed by timing (35 percent) and distance of travel location (30 percent).

Techniques for saving money

Almost three-quarters of Americans reveal that there are techniques they use to save money when booking holiday travel (73 percent), with booking a trip in advance the top choice (49 percent). Other popular techniques include:

  • Booking directly through the site—20 percent
  • Using airline loyalty points—19 percent
  • Doubling up on points and cash back—16 percent
  • Using a cashback website—14 percent

Welcome Ebates Hotels

Just in time for holiday travel, Ebates is announcing a new feature, Ebates Hotels, which offers 7 percent cash back on all hotel bookings worldwide listed on the site. The service works similarly to other major travel booking platforms but utilizes Ebates’ cash-back model to send money to travelers every quarter. At 7 percent cash back, members can receive an average of $25 cash back for a two-night stay or an average of $135 in cash back on a seven-night stay.

"Our research confirms what we’ve suspected—price is the motivating factor for consumers when booking travel,” said Amit Patel, CEO of Ebates. “With the launch of Ebates Hotels, we hope to give consumers a new outlet to book their travel and get paid to do it. We want to take the stress out of booking travel and make it a fun and easy way to get the best prices possible on your next getaway.”

From now through Christmas, shoppers can receive up to double cash back on select retailers via Ebates. For more details on specific retailers participating in the special offer, visit Ebates.com. Shoppers can also download the free Ebates.com app at Google Play and the AppStore.

About Ebates

Ebates rewards members with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping. Free membership allows consumers to shop online at over 2,000 of their favorite top-name retailers while earning a percentage of every purchase they make. To date, Ebates members have earned nearly $1 billion, paid out quarterly in the form of a “Big Fat Check” or via PayPal. Because shopping with Ebates is hassle-free—no rebate forms to fill out and no points or miles to redeem—the site supports a strong community of savvy shoppers across the country and around the world. Founded in 1998 and acquired by Rakuten, Inc. in 2014, Ebates is headquartered in San Francisco.

Ebates is a registered trademark of Ebates Performance Marketing, Inc. Rakuten is a registered trademark of Rakuten, Inc. Google Play is a registered trademark of Google Inc. App Store is a registered trademark of Apple Inc. PayPal is a registered trademark of PayPal, Inc.


for Ebates
Alessandra Nagy, 714-310-4439


for Ebates
Alessandra Nagy, 714-310-4439