EL SEGUNDO, Calif.--(BUSINESS WIRE)--Wpromote, the nation’s largest independent digital marketing agency, today announced that it is now the Digital Agency of Record (DAOR) for United Bank, a leading New England-based bank offering a full-service banking experience through its complete line of commercial, business and consumer banking products and services.
Wpromote’s New York office began working with United Bank in September 2016 while still operating as Prime Visibility. The relationship has since grown from a single-campaign media engagement to a DAOR relationship in which United Bank takes advantage of nearly all the services provided by the agency. Wpromote’s strategy, media management, reporting capabilities and conceptual creative approach convinced United Bank to take its relationship with Wpromote to the next level.
“Digital marketing has revolutionized the way banks interact with their customers. So we looked nationally for a digital marketing agency that could help us drive customer engagement and new customer acquisition online while also leveraging different marketing channels to show customers we are here to help them financially succeed every step of the way. We also wanted a firm that could provide data analytics to show the ROI of our digital marketing efforts. Wpromote has shown us they can do all of this and more, proving to be a strong strategic partner in expanding our marketing capabilities,” said William H.W. Crawford, IV, Chief Executive Officer of United Bank.
“It has been a pleasure to work with United Bank over the course of the past year, and we’re looking forward to the fresh and exciting campaigns on the horizon,” said Andrea Snyder, Wpromote’s Managing Director – East Coast. “Each team member at Wpromote takes pride in developing long-lasting relationships with our clients. We see our relationship with United Bank as one that will continue to flourish as our teams work together even more closely.”
As the DAOR, Wpromote will provide strategic thinking and executional expertise in paid media, SEO and organic social media. The agency will also be United Bank’s primary resource for creative services, web development, traditional campaign strategy, account management and reporting.
Over the last year, Wpromote has worked on notable campaigns for the bank’s small business and personal banking initiatives, including: Simpl-e Checking, No Strings Attached; Small Business Service, We Heart Small Business and Home Field Advantage; and Advantage Money Market DR.
Founded in 2001 by Michael Mothner, Wpromote is an award-winning, rapidly expanding digital marketing firm with eight offices across the United States, including Los Angeles, New York, Chicago and Dallas. Named one of the Best Places to Work in the US by AdAge two years running, Wpromote and its 340 employees have helped hundreds of clients—from startups to Fortune 500 companies—grow their businesses online with end-to-end digital solutions. As the Challenger Agency for major brands like Marriott, Bayer HealthCare, Verizon, Z Gallerie, Wienerschnitzel, Shutterstock, J.D. Power, and Forever 21, Wpromote utilizes integrated search, mobile, and social marketing tactics to challenge its clients’ top competitors. With unmatched experience in multi-channel, content-centric campaigns and unrivaled dedication to clients’ results, Wpromote helps companies big and small act and move like large enterprises online. For more information, visit http://www.Wpromote.com.
About United Bank
United Bank is a $7.0 billion, Connecticut state chartered bank headquartered in Hartford, Conn. with more than 50 retail banking branches as well as regional offices and loan production offices throughout Connecticut and Massachusetts. The holding company for United Bank is United Financial Bancorp, Inc. (NASDAQ Global Select Stock Market: "UBNK"). For more information on United Bank, please visit www.bankatunited.com.