AKRON, Ohio--(BUSINESS WIRE)--Kay® Jewelers, the number one jewelry store in America, is proud to introduce a first-to-market Snapchat World Lens for the jewelry category. The custom Snapchat face and world Lens is also the first lens experience on Snap to showcase several on-trend Kay jewelry styles. In partnership with Snap, Kay has created a fun and unique experience wherein users are prompted to try on several looks.
In selfie mode, users can tap to try on three different sets of layered necklaces in rose, yellow or white gold. This Lens incorporates the iconic Kay “kiss” through a secret prompt, and features the Snapchat AR technology users love. When the camera is flipped to the rear, world-facing view, users can play an interactive game to catch and stack falling rings and bracelets for the chance to see a fun visual surprise at the end.
“We are always looking for new ways to engage our audience and we are very excited to be introducing this first-to-market, custom Lens with Snapchat,” said Kim Kanary, Vice President, Public Relations and Social Media, Kay Jewelers. “We know that consumers like to browse and research jewelry selections digitally, but still value the opportunity to experience the physical try-on in store. With this custom Lens we are able combine those behaviors in a fun and interactive experience that we believe users will really enjoy.”
178 million people use Snapchat every day to Snap with family and friends, watch Stories, and explore content from top publishers and around the world. The app opens to the camera — inviting users to be creative and “talk” with pictures. It’s also the largest platform for augmented reality distribution with 1 in 3 users engaging with Lenses each day for an average of 3 minutes.
To check out the new Lens, users just need to open Snapchat on their phone, point their phone at the customized Snapcode and press hold.
About Kay® Jewelers
Kay® Jewelers, the number one jewelry store in America, is conveniently located in malls and off-mall shopping centers across the country. Kay® Jewelers is operated by Signet Jewelers Limited, the world’s largest retailer of diamond jewelry. Signet Jewelers operates Kay® Jewelers among its approximately 3,600 stores. For additional information on Kay® Jewelers visit www.Kay.com, follow us on Facebook® (www.facebook.com/KayJewelers), Twitter® (www.twitter.com/KayJewelers), YouTube (www.youtube.com/KayJewelers), Pinterest (www.pinterest.com/KayJewelers) and Instagram (www.instagram.com/KayJewelers).
