CLEVELAND--(BUSINESS WIRE)--ResellerRatings, the leading User Generated Content (UGC) reviews platform, today announced Cymax Home Square Group Inc. has selected its new Reviews Suite to collect, syndicate and manage its UGC content. Based in Vancouver, British Columbia, Cymax Home Square is one of the fastest growing online furniture retailers with annual sales exceeding US $100 million.
According to holiday shopping research conducted by ResellerRatings, 80 percent of people read online ratings and reviews. With the launch of a new reviews program, that better leverages the power of social proof, Cymax Home Square is supercharging their digital marketing strategies and focus. With the Reviews Suite, Cymax Home Square is now able to collect a larger database of customer reviews and ratings, while building their reputation through:
- Visual Marketing: Lets customers add images to product reviews, enhancing how they connect with other shoppers and advocate for brands they love.
- Social Q&A: Adds social proof credibility by encouraging customer interaction and gives companies insight into potential issues.
- Seller Ratings: Provides visibility into all major search channels, maximizing SEM budgets and SEO impact.
- Product Reviews: Enhances SEO and keyword ranking, while also improving social proof and conversion rates.
"We selected ResellerRatings to help us leverage customer feedback and amplify their reviews," said Anna Lau, Head of Merchandising & Marketing at Cymax. "ResellerRatings' systematic approach to gathering customer feedback and developing verified reviews gives our customers the information they need to make informed buying choices."
"Since our launch at Shop.org in September, the market response to the Reviews Suite has been very positive. We are excited to work with Cymax and have so much respect for how they've built a loyal customer following with home furniture shoppers and enthusiasts over the past 14 years," said Brad Poole, Director at ResellerRatings. "We look forward to helping Cymax harness their customer energy and feedback to strengthen all of their customer programs."
ResellerRatings, a ForeSee company, offers an integrated brand and product reviews management suite that helps more than 3,500 retail brands collect, analyze, answer, and syndicate consumer reviews in order to inspire trust and increase sales. The ResellerRatings Reviews Suite helps surface reviews in organic search, in major syndication channels such as Google.com SEO, Google Shopping, AdWords, Facebook, Microsoft adCenter, Bing Shopping, and within retailers' own sites. Find us online at www.resellerratings.com.