Appcues for Product Adoption Launches Enabling Non-Coding Professionals to Create Personalized Product Experiences for Users

Product-led companies can now increase product adoption through contextual experiences and ease-of-use

Appcues for Product Adoption Launches Enabling Non-Coding Professionals to Create Personalized Product Experiences for Users (Photo: Business Wire)

BOSTON--()--Appcues, the user engagement platform, today announced Appcues for Product Adoption to help companies accelerate usage and retention through personalized experiences at scale. Many companies today expend human capital to drive onboarding and feature discovery processes, however, Appcues for Product Adoption supports a product-led mindset in which ease-of-use increases adoption rates and stickiness. This platform particularly benefits product marketers, product managers, growth marketers, and any team who has a stake in building, growing, and retaining an active and healthy user base.

"For modern software businesses, the product is what customers interact with first, so for this reason, the first impression must be remarkable,” said Jonathan Kim, CEO and co-founder, Appcues. “Appcues for Product Adoption brings the power of personalization into a product, and more importantly, makes it simple and fun for everyone, especially non-developers, to create native, engaging user experiences."

Appcues for Product Adoption is designed to enable companies to directly reach, influence, and engage users from within their products. The new platform merges features for product onboarding and activation with targeting and analytics tools. Other benefits of Appcues for Product Adoption include:

  • User-Friendly Editor: Create beautiful, native-looking user experiences without coding.
  • Powerful Segmentation: Target users based on behaviors and personas, pushing content that is relevant and contextual.
  • Unique Reports and Integrations: Leverage data from Appcues and over 15 third-party integrations to optimize impact.

“Since implementing Appcues by Product Adoption, our business benefits from significant increases in user adoption and retention rates,” said Peter Clark, Director of Growth, AdRoll. “By incorporating in-product messages and tours, opposed to traditional emails and blog posts, we’ve seen new feature activation grow by 20 percent. As personalization and ease-of-use are now the key to increasing product adoption, we consider this platform essential in engaging new and existing users.”

To learn more information about Appcues for Product Adoption, please visit:

To join the conversation on Product Hunt, please visit:

About Appcues

Appcues is a user engagement platform that accelerates growth for companies by helping them put their products to work. By creating unique user interface patterns that are customized and on-brand, Appcues enables anyone to improve conversion and reduce churn by making their product experiences user-friendly and personalized. With Appcues, any company that is investing in its product can make it more usable and feature-rich for customers.

Founded in 2013 in Boston, Massachusetts, companies depend on Appcues to improve user engagement and product adoption rates. Learn more at and follow us on Twitter @Appcues.


for Appcues
Kate Gundry, 617-797-5174


for Appcues
Kate Gundry, 617-797-5174