LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their recent marketing analytics study on the beverage industry. The client, a renowned beverage company, wanted to identify the potential drivers of market growth. The client wanted to boost sales, increase productivity, and increase customer loyalty. Additionally, the beverage industry client wanted to understand the compliance and regulatory issues associated with entering different potential market segments.
According to the marketing analytics experts at Quantzig, “Marketing plays an important role in helping beverage companies retain their foothold in the competitive market space. Consequently, major organizations in the beverages market space have started relying on marketing analytics solutions to stay ahead in the market.”
The global food and beverage industry is expected to grow steadily over the next few years. Factors like growing GDP, increasing consumer spending capability, and changing lifestyle and preferences are expected to drive demand for food and beverages over the next couple of years. As a result, organizations in the food and beverage industry are depending marketing analytics to re-align their marketing efforts and identify lucrative market segments.
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The solution offered by Quantzig helped the beverage company to improve their overall profitability and gain better ROI. The beverage industry client was able to monitor marketing campaigns and allocate resources effectively to gain better efficiency. Additionally, the client was able to assess their marketing attribution and enhance overall marketing effectiveness.
This marketing analytics solution provided benefits that helped the client to:
- Measure, manage, and analyze the marketing performance
- Gauge customer preferences and trends
- To know more, request a free proposal
This marketing analytics solution offered predictive insights on:
- Comparing the marketing activities with that of the competitors
- Allocating the marketing resources and prioritizing the marketing investments
- To know more, request a free proposal
View the complete marketing analytics study here:
https://www.quantzig.com/content/beverage-industry-marketing-analytics-roi
About Quantzig
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.
