Interactions Releases “From Location to Destination Grocery” Survey

Convenience, technology and shopping destinations drive customer loyalty, according to findings

SAN DIEGO--()--Interactions, a leader in experiential retail marketing and part of Daymon, the global leader in consumables retailing, today released a new Retail Perceptions study, titled “From Location to Destination Grocery.”

The survey of more than 1,500 adult shoppers found that while price is the most important factor influencing consumer shopping decisions, it’s ultimately in-store events coupled with promotions, great service and convenience that drive customer loyalty.

“Our research has shown that retailers who can create memorable experiential destinations for their consumers will come out on top in the grocery store revolution,” said Ryan Dee, Creative Director at Interactions.

Key elements to enhance the destination shopping experience include:

Products and Services, Not Loyalty Programs

Most shoppers haven’t subscribed to a loyalty program in more than three years, or don’t subscribe at all. However, the new measure of loyalty can be found outside of a shopper’s wallet. Shoppers listed five main reasons, beyond price, that encourage them to keep coming back to stores.

In-Store Events and Social Media

Shoppers are flocking to retailers that provide unique experiences both on and offline. Sixty-two percent of shoppers would like to receive mobile notifications from retailers and of those respondent, 59 percent are motivated to shop at a new grocery store because of in-store events and social media engagements.

Mobile Real Estate

When downloading a grocery mobile app on their phone, shoppers require a few specifications. The majority would like the app to include coupons and 73 percent state that they want current pricing to be available. Additionally, shoppers want notifications special events, product assortment, samples and recommendations from store associates.


Shoppers are flocking to more convenient options, with 87 percent utilizing in-store pickup at least once a month and 77 percent getting groceries delivered at least once a month. A significant percentage has also bypassed a grocery store because it was on an inconvenient side of the street.

Editor’s Note: To receive a copy of “From Location to Destination Grocery” or to learn more about the study visit:

About Interactions

Founded in 1988, Interactions is the global leader in innovative retail solutions and experiential marketing for retailers and brands. For more information on Interactions, visit


For Interactions
Breanna Rigg, 212-279-3115, ext. 255


For Interactions
Breanna Rigg, 212-279-3115, ext. 255