SANTA CLARA, Calif.--(BUSINESS WIRE)--Klue, a software company focused on behavior tracking, unveiled groundbreaking software at the Health 2.0 conference in Santa Clara, California. Klue was one of 12 companies selected to be part of Health 2.0’s LAUNCH! Panel at the Fall Conference.
Using an off-the-shelf wearable, Klue’s CEO and co-founder Katelijn Vleugels demonstrated how Klue’s patent-pending software recognizes subtle, unique hand movements and is able to accurately extract and measure the behaviors they represent.
Starting with healthy eating as one type of behavior, Klue recognizes when, how fast and how much a person consumes. This enables health-tracking apps or platforms to monitor consumption patterns and coach users to eat more slowly, to stay well hydrated, to avoid late-night snacking, and otherwise to empower them to adopt and hold on to new habits that can turn around obesity or achieve top performance. And because Klue’s tracking happens in real time, users get in-the-moment guidance, which is when the impact is the biggest.
“Klue is deceptively simple – but it’s also very promising,” Vleugels said. “We’ve identified the hand as a source of information that can greatly help us understand our individual behaviors and go beyond manual tracking of eating and drinking, which only a few of us can sustain given the difficulty, or friction, involved. We’ve developed a very sophisticated AI that distinguishes the signals from the noises of hand movements, providing the ability to coach and achieve strong behaviors.”
Klue advisors, investors and observers commented on the potential they see in the technology:
“For too long, healthcare has been focused on expensive interventions to deal with the medical complications of poor behavioral choices,” said MedTech executive Andrew Cleeland, CEO of the Fogarty Institute for Innovation and an early investor in Klue. “That’s why Klue is so exciting – it’s a venture that’s using the latest technological breakthroughs to intervene much earlier and much more effectively to improve people’s lives.”
“Klue cultivates awareness of behavior and reinforces behavior change in real-time,” said Dr. Sarah Adler, Clinical Assistant Professor of Psychiatry and Behavioral Sciences at Stanford University Medical School and an advisor to Klue. “Technology like Klue helps to simplify complex choices about eating which decreases cognitive burden and can keep users engaged and on the right track for long term health.”
“Eating is a complex behavior with many influencing factors that go beyond nutritional knowledge,” said Dr. Christopher Gardner, Nutrition Scientist and Professor of Medicine at Stanford University. “Klue is working at the fascinating intersection of healthcare and artificial intelligence where they are trying to unlock a new dimension of understanding about our consumption behaviors.”
“The technology is powerful in its simplicity – because a simple message, delivered in real time with the right context, can be extremely impactful,” said Dr. Dena Bravata, Co-Founder of Lyra Health, former CMO/Head of Products at Castlight Health and an advisor to Klue. “While already demonstrating the ability to reinforce mindful eating practices such as eating more slowly, not overeating, and hydrating more, the potential of Klue is remarkable. Imagine an individual with diabetes getting real time and effortless coaching, a caregiver receiving regular summaries to ensure elderly loved ones are staying properly nourished, or athletes tracking their hydration to see how it impacts their performance. Perhaps most exciting is what partners will be able to do with the Klue platform and the insights it provides."
Based in San Mateo, California, Klue is a technology company developing a groundbreaking operating system for behavior change. Initially focused on the ability to detect when and how a user eats and drinks, Klue is building a platform that elevates the more important consumption patterns and enables partners to create more insightful, real-time engagements that enhance the outcomes of their existing paradigms. For more information, please visit www.goklue.com.