LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest social media monitoring study on the food service industry. The client, a leading food service industry player, wanted to track their audience using social media channels. The client wanted to understand the end user’s perception of their brand and customers’ perception regarding their social mission.
According to the social media experts at Infiniti, “With the help of an effective social media monitoring solution, organizations can identify consumers’ preferences and build robust market strategies to expand their consumer base in target markets.”
The growth of the food service industry has increased with the introduction and advancement of food processing and related technologies. The growing health trend among people also plays an important role in the growth of the food service industry. However, it has been noted that the changing tastes and preferences of the consumer has directly influenced the operation of a food service company. Thus, to keep a trace of consumer preferences, needs, and wants, organizations are adopting social media monitoring as a tool to measure their brand awareness efficiently.
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The media monitoring solution offered by Infiniti helped the food service provider to retain and improve their online presence and brand sentiment. The client was also able to streamline the activities of potential customers and engage with their users. With the help of this engagement, the social presence of their brand across different niche market segments also improved.
This social media monitoring study provided benefits that helped the client to:
- Identify potential responses and fix company’s focus accordingly
- Target specific consumer groups and analyze brand performance
- To read more, request a free proposal
This social media monitoring engagement offered predictive insights on:
- Tracking activities across multiple locations
- Gained real-time insights into the current trends
- To read more, request a free proposal
View the complete social media monitoring here:
https://www.infinitiresearch.com/casestudy/food-service-industry-social-media
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
