Study: U.S. Hispanic Businesses Continue Steady Growth, 4.4 million firms will Contribute $709 Billion to the U.S. Economy in 2017

Hispanics in Business Study reveals business growth, entrepreneurship and economic contributions

DALLAS--()--(USHCC NATIONAL CONVENTION) There will be 4.37 million Hispanic-owned businesses projected this year – more than double the growth rate of all U.S. firms, according to a study released today by Geoscape, a leading provider of business intelligence technology, data and analytics.

Published in partnership with the United States Hispanic Chamber of Commerce, the Hispanics in Business 2017 study details the growth of Hispanic business ownership, high levels of entrepreneurship and contributions to the U.S. economy. The results were formally unveiled at The USHCC National Convention, taking place this week in Dallas, Texas.

Consistent and Strong Growth

Hispanic-owned businesses have grown 31.6 percent since 2012, more than double the growth rate of all businesses in the U.S (13.8 percent). During this 5 year period, the South Atlantic Census Division has experienced explosive growth in the number of Hispanic-owned businesses, surpassing the Pacific Census division. Specifically from 2012 to 2017, the South Atlantic division grew 42.8 percent compared to the Pacific Census Division at 27.3 percent.

High Levels of Entrepreneurship

The Hispanic share of new entrepreneurs represented 24 percent of all firms, compared to 10 percent a decade ago – a 140 percent increase. Hispanics are 1.5 times more likely than the general population to start a business, according to the Kauffman Index of Entrepreneurial Activity.

Hispanic-owned Businesses by Gender and Age

While men owned over 56 percent of Hispanic businesses in 2012, women now drive more of the growth. Between 2007 and 2012, the number of female Hispanic-owned businesses grew an incredible 87 percent, from 800,000 to 1.5 million firms. This is the largest increase in female business ownership of any race or ethnic group.

Greater Economic Contributions

Sales from Hispanic-owned businesses contribute $709 billion to the U.S. economy, an increase of 32 percent since 2012 and twice the total in 2007 ($351B). Between 2012 and 2017, 27.4 percent of the growth in all businesses in the U.S. can be attributed to Hispanic-owned businesses.

“Throughout the United States, Hispanic entrepreneurs play a crucial role in supporting the growth of local communities,” said Javier Palomarez, President & CEO of the United States Hispanic Chamber of Commerce. “They create American jobs, maintain our leadership in global markets, and contribute toward the mutual prosperity that makes America’s economy the greatest in the world.”

“We conduct this study each year to illustrate that Hispanic-owned businesses are a strategic growth opportunity,” said Cesar M. Melgoza, CEO and founder of Geoscape. “They are a key component of our nation’s economic foundation and will continue to create jobs and wealth. It is everyone’s business to support the Hispanic entrepreneur, as their success is increasingly critical to the nation’s long-term wellbeing.”

To view the study in its entirety, visit

About Geoscape:

Geoscape provides digital audience targeting platforms, automated intelligence systems, unique data products and analytic services for companies seeking to tap into the growth of new mainstream consumers in the U.S., Canada and Europe. The AUDIENTIVITY™ digital audience targeting platform provides brands with the most precise and accurate way to reach New Mainstream consumers with relevant digital content. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company owned by NMS Capital and Cesar M Melgoza, Founder & CEO, and has offices in Miami and New York City.

About the USHCC:

The USHCC actively promotes the economic growth, development and interests of more than 4.4 million Hispanic-owned businesses, that combined, contribute over $709 billion to the American economy every year. It also advocates on behalf of 260 major American corporations and serves as the umbrella organization for more than 200 local chambers and business associations nationwide. For more information, visit Follow us on Twitter @USHCC.


Henry Brulay, 305-860-1460


Henry Brulay, 305-860-1460