LOS ANGELES--(BUSINESS WIRE)--Spain’s fourth largest city, Seville, and Turismo de Sevilla have partnered with L.E. Hotels. The global hospitality brand that represents a “limited edition” collection of destinations and independently owned and operated properties will use its extensive variety of valuable marketing services to position the city of Seville as a top destination for U.S. travelers.
L.E. Hotels will bring its proven success when marketing the destination in the U.S. with the goal of increasing the viability and visibility of the destination while attracting new U.S. travelers. L.E. Hotels will focus on marketing Seville’s cultural experiences, architectural and historical sites, and the region’s culinary offerings.
- Attractions: With three UNESCO World Heritage Sites, Seville’s cultural legacy offers a unique view into Spain’s ‘Golden Age.’ The Cathedral of Saint Mary, Alcázar of Seville, and the General Archive of the Indies, for example, all exhibit Moorish influences in their architecture and design. Other attractions include San Jorge Castle, The Golden Tower, and Old Town Santa Cruz.
- Food: In a country known for its tapas, Seville’s restaurants offer a seamless combination of traditional dishes, which have been passed down through generations, and modern cooking. With local ingredients from the region, travelers can enjoy olive oils, cheeses, and fine Andalusian wines.
- Festivals/Entertainment: While its origins are relatively unknown, flamenco dancing remains the most popular form of live entertainment in Seville today. Visitors can enjoy daily flamenco shows at any of the various “cafés cantantes.” Biennially, the city also celebrates the prestigious Bienal del Arte Flamenco, a must-see festival for visitors and locals alike.
“Seville is an attractive destination filled with centuries of rich history and culture, while having many modern amenities,” said Efrem Harkham, Chairman and CEO of L.E. Hotels. “In partnering with L.E. Hotels, Seville will be able to continue to expand its tourism base in the United States.”
Together, L.E. Hotels and the city of Seville have already made great strides to attract U.S. tourists with its “The Year of Murillo” campaign, which celebrates the 400th anniversary of legendary Spanish baroque painter Bartolomé Esteban Murillo. Festivities kicked-off with a private viewing of the artist’s work at the Getty Museum with the Honorable Mayor of Seville, Juan Espadas Cejas, followed by a travel industry cocktail reception at Luxe Sunset Boulevard Hotel, an L.E. Hotels member property.
For more information on all L.E. Hotels properties and destinations in the portfolio, please visit: https://www.lehotels.com/.
About L.E. Hotels
L.E. Hotels is a global hospitality brand that represents a “limited edition” collection of destinations and independently owned and operated properties throughout the world. These properties each feature a signature distinction and one-of-a-kind individuality rarely found among large hotel chains. Each hotel has its own unique personality, is often located near historical sites, and has compelling design and authentic architectural elements. L.E. Hotels provides its member properties an undisputed global sales advantage through its 12 international sales offices and is committed to maximizing business opportunities for each of its members. Properties benefit from an extensive variety of valuable reservations and marketing services, all of which increase each hotel’s viability, visibility and sales. L.E. Hotels, www.lehotels.com, is a brand of Harkham Hospitality, Inc.