KEARNEY, Neb.--(BUSINESS WIRE)--The Buckle, Inc., (Buckle) (NYSE: BKE) a leading fashion retailer has partnered with The American Red Cross™ to assist in natural disaster relief through limited edition t-shirts and financial contributions.
In support of those impacted specifically by Hurricane Harvey, Buckle stores and buckle.com are selling “God Bless Texas” t-shirts, where 100% of the proceeds will be donated to the American Red Cross. Buckle also supports a co-branded microsite where teammates and guests can go to make a secure, monetary donation to the American Red Cross benefiting those impacted by Hurricane Irma and Hurricane Harvey, as well as disaster relief.
“Based on the number of t-shirts sold and the contributions donated through the microsite, we have already exceeded $100,000 in donations to the American Red Cross,” said Dennis Nelson, Buckle President and CEO. “Rather than stores engaging in individual campaigns, we’ve come together in this company-wide effort to support those affected by disaster.”
Buckle is pleased with the overall response from both teammates and guests getting behind this cause to support those impacted by disaster.
About The Buckle, Inc.
Offering
a unique mix of high-quality, on-trend apparel, accessories, and
footwear, Buckle caters to fashion-conscious young men and women. Known
as a denim destination, each store carries a wide selection of fits,
styles, and finishes from leading denim brands, including the Company’s
exclusive brand, BKE. Headquartered in Kearney, Nebraska, Buckle
currently operates over 460 retail stores in 44 states.
About the American Red Cross
The
American Red Cross shelters, feeds and provides emotional support to
victims of disasters; supplies about 40 percent of the nation's blood;
teaches skills that save lives; provides international humanitarian aid;
and supports military members and their families. The Red Cross is a
not-for-profit organization that depends on volunteers and the
generosity of the American public to perform its mission. For more
information, please visit redcross.org
or cruzrojaamericana.org,
or visit us on Twitter at @RedCross.
