Lively Raises $4.2M in Funding and Adds HSA Investment Capabilities Through TD Ameritrade Integration

SAN FRANCISCO--()--Lively, Inc., creators of the modern Health Savings Account, today announced the introduction of investment capabilities through an integration with TD Ameritrade Institutional’s Self-Directed Plan Services platform. With investments, Lively looks to expand its HSA offering and increase long-term HSA value for its users. Investments are now available to all Lively HSA account holders.

“Our goal is to facilitate and optimize how individuals save for healthcare expenses. As more and more healthcare costs are shifted to individuals, it becomes that much more important for them to plan and save accordingly. Adding investment capabilities was a natural expansion to our user-centric HSA experience. As HSAs grow, investments provide long-term value to support our users’ needs to prepare for healthcare costs over the course of their lives,” said Alex Cyriac, Lively Co-Founder & CEO.

Lively today also announced that it has raised $4.2 million in funding from top institutional and angel investors to expand its team, deepen its technology offering and automate with existing payroll and HRIS platforms. Investors in this round include Streamlined Ventures, Transmedia Capital, Y Combinator, SV Angel, PJC, The Durant Company (Kevin Durant & Rich Kleiman), Liquid 2 Ventures (Joe Montana), Haystack Partners, Paul Buchheit (creator of Gmail), Isaac Oates (Founder & CEO of Justworks), Frederic Kerrest (Co-founder of Okta), and Jeff Epstein (former CFO of Oracle), among others.

“Lively has built an impressive platform that is strongly positioned for the expansion of HSAs in the US healthcare ecosystem. HSAs continue to be a great way for consumers to afford the rising costs of healthcare,” explained Brian Pokorny, Managing Partner at SV Angel. “Investments are another check on their list of HSA features. What we like most is their continued focus on user experience and making it as simple as possible for their users to save on healthcare costs today while planning for the costs of tomorrow.”

Lively’s integration with TD Ameritrade, among the largest online brokerages in the United States, offers users access to a robust, open-architecture set of investment options. HSA customers can invest their HSA funds in ETFs, stocks, bonds, or mutual funds--any securities that are available on the TD Ameritrade platform.

Lively’s investment feature allows users to grow their health savings and generate financial returns over the long-term. Unlike other HSA providers, users can invest from day 1, with no minimum balance required. Lively also offers:

  • An intuitive online dashboard
  • Detailed investment performance reporting
  • Automated transfers or withdrawals with one click--no phone calls required

By coupling modern technology with intuitive design, Lively intends to create the new standard for how Americans save for healthcare expenses.

“Healthcare in the U.S. is not perfect, by any stretch, but the role HSAs play to decrease health costs and increase long-term health savings is becoming more important. HSAs offer a better way to save for future health costs. They provide rare flexibility in a very stringent health experience to save tax-free money not only for health-related costs but for retirement. Coupled with HSA compatible health plans, they are a cost-effective health solution for both employers and employees,” said Shobin Uralil, Lively Co-Founder & COO.

About Lively

Lively is a modern Health Savings Account (HSA) platform for employers and individuals. Lively’s user-centric solution creates an intuitive user experience allowing consumers to get the most out of their HSA. This includes easy sign-up, payroll syncing, paperless account management, and transparent pricing. Lively HSAs works alongside HSA compatible health insurance plans to make healthcare easier for everyone. Lively was started to help consumers optimize their healthcare spending, maximize their savings, and better their livelihood. Lively is headquartered in San Francisco, CA. For more information please visit or follow on Twitter (@LivelyHSA).

Lively and TD Ameritrade Institutional are separate and unaffiliated firms.

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Lively, Inc.
Patrick Connelly, 888-576-4837 x704
Director of Marketing

Release Summary

Lively, Inc., a modern Health Savings Account, raises $4.2M in Funding and Adds HSA Investment Capabilities Through TD Ameritrade.



Lively, Inc.
Patrick Connelly, 888-576-4837 x704
Director of Marketing